From Gucci to Jacquemus, luxury labels turn to tennis looks

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From Gucci to Jacquemus: After a noticeable shift in emphasis to ski wear collections, high-end design brands are now focusing on tennis. Jean Patou first introduced the world to the renowned polo and pleated skirt combo in the 1920s, and ever since then, it has been a huge hit. From that time till now, this timeless style that draws inspiration from tennis has remained popular. It has lately had a boom in popularity, because to the cultural influence of the film “Challengers” by Luca Guadagnino, which stars Zendaya as a tennis pro, and the approaching summer season.


The Tennis Craze Dominates

 The resurgence of tennis-inspired fashion has provided high-end brands like Brunello Cucinelli with a unique opportunity to launch capsule collections. These collections, as seen in their recent release, are a testament to the growing trend. Many fashion companies are following suit, anticipating significant tennis tournaments like Roland Garros in Paris. These brands strategically time their releases to coincide with the arrival of spring. The use of temporary storefronts and live broadcasts of the competition by Roland Garros and Galeries Lafayette in Paris further underline the symbiotic relationship between fashion and tennis.


Elevate Your Style with Luxurious Labels

 As shown in Gucci’s most recent ad campaign, which features the upcoming tennis player Jannik Sinner, high-end companies are having a “Grand Slam” in the fashion industry this year. With Sinner shown in the campaign wearing bespoke Gucci gear against the backdrop of famous tennis courts throughout the world, the partnership between Gucci and Sinner represents a revolutionary merging of athletics and high fashion. Gucci’s long association with tennis only serves to strengthen the brand’s place in the tennis fashion industry.


Collections Inspired by Tennis on the Upswing

Italian tennis ace Jannik Sinner in the latest Gucci campaign – Gucci

 The attraction of tennis-themed collections, which combine modernity with a nod to the past, keeps on rising. KNT, an urban line by Kiton, has released a menswear collection that harkens back to the 1970s. The pieces include crested gilets, cotton polos, shorts, and lightweight wool blazers, exuding an air of polished sportiness. Similarly, the ‘Tennis Sets’ capsule collection by Brunello Cucinelli features men’s, women’s, and children’s items in timeless beige and white.


Zendaya: A Tennis Icon in Fashion

Zendaya in a tennis-style look reinterpreted by Jacquemus – Jacquemus – Instagram

 Zendaya, a prominent figure in the fashion world, has played a significant role in propelling tennis-inspired styles to the forefront. On and off the court, Zendaya amplifies the allure of tennis-inspired designs by sporting Brunello Cucinelli at the Monte Carlo tennis tournament and donning creations by JW Anderson and Jacquemus, among other premium designers. Her influence has not only connected her with the sport but also with the fashion enthusiasts who admire her impeccable taste.


Tennis as a Popular Mode of Recreation

 In line with broader lifestyle trends, especially post-pandemic, as outdoor activities gain popularity, tennis-themed clothing is making a comeback. There has been a marked uptick in the number of people playing tennis on a global scale, which WGSN attributes to rising interest in the sport. As a result of this resurgence in interest in the sport, designers are reworking traditional tennis silhouettes to appeal to a younger demographic.

 The enduring link between tennis and a blend of classic style and top-tier athleticism is a draw for fashionistas. The pleated miniskirt, reintroduced by Miu Miu, is a testament to the timeless appeal of tennis-inspired styles. The report by WGSN underscores the success of merging fashion with upper-class sports aesthetics, a trend that is not just a passing fad, but a staple in the fashion industry, reassuring the audience of its longevity.

 According to WGSN’s forecast, ‘tenniscore’ styles will continue to dominate the fashion industry, and tennis-inspired clothing will remain a sought-after commodity. The increasing popularity of pleated skirts and the 7% year-on-year growth in tennis-defined designs are clear indicators of the trend’s staying power. This not only underscores the enduring appeal of tennis-inspired fashion but also its significant impact on the industry.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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