Pucci shows in Rome under the gaze of the Ludovisi Ares

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Pucci shows in Rome under the gaze: Camille Miceli showcased Pucci’s much awaited ‘Very Vivara’ Spring/Summer 2024 collection in the timeless grandeur of the historic Palazzo Altemps, close to the famous Piazza Navona, in the heart of the Eternal City. Known as the “prince of prints,” Pucci assembled an amazing group of models, including famous people like Christy Turlington, Eva Herzigová, Angelina Kendall, and Gabriella Rossellini’s stunning conclusion. Positioned against the backdrop of the frescoed halls of Palazzo Altemps, which resonated with the ageless charm of classical sculpture and the romance of Gabriele D’Annunzio’s era, the runway presentation perfectly encapsulated Pucci’s capacity to surprise and enchant while remaining faithful to its rich past.

Maria Carla Boscono for Pucci’s Spring/Summer 2024 collection – DR

Sidney Toledano praised Camille Miceli’s appointment as creative director of Pucci in 2021, seeing it as a turning point in the maison’s history and a chance for her to write a new chapter in Pucci’s legendary history. Having earned her name at prestigious brands like Chanel, Dior, and Louis Vuitton, Miceli was no stranger to the difficulties of reviving legendary fashion firms and approached the assignment with unyielding tenacity. After LVMH acquired the bulk of Pucci’s stock in 2000, Miceli set out to reinvent Vivara, one of the brand’s most well-known designs, which Emilio Pucci himself created in 1965 as a tribute to the Mediterranean.


In a special interview with FashionNetwork.com, Miceli talked about how she went about reimagining Vivara to reflect the complex lives of contemporary women. Miceli created a collection that skillfully combines modern femininity with elegant design, drawing influence from Pucci’s illustrious history. It offers a wide variety of forms and styles that are suited for women of all ages and body types. Every item, from asymmetric shirts to cape dresses, frilled collars to micro shorts, radiates a carefree sophistication mixed with a dash of boho charm.

Pucci, Spring/Summer 2024 – DR

Through her deft interpretation of Pucci’s archival prints, including Cigni, Bersaglio, Chiave, Marmo, Pesci, and Iridi, Miceli gave the collection a new lease on life and demonstrated her attention to detail and love of manipulating proportions. Rich navy and emerald green to vivid crimson and pink highlights comprised the vivid color scheme, which is characteristic of Pucci’s hallmark style. Together, they created an eye-catching arrangement that honors the brand’s recognizable look.

Pucci, Spring/Summer 2024 – DR

Accessories were essential in highlighting the collection’s charm; bold jewelry, fashionable handbags, and chic shoes gave each look the ideal final touch. Miceli’s concept of modern glamor with a dash of whimsy was represented in every accessory, from leather handbags embellished with designs inspired by scarves to tribal-inspired chains and bright discs cascading.

Isabella Rossellini closed the show with Camille Miceli – DR

With Isabella Rossellini and Camille Miceli closing the runway show, the audience was left spellbound by the eternal appeal of Pucci’s classic rules, updated for the contemporary day. Miceli remarked that the collection reflects the idea of “creating a better future with the expanded elements of the past,” which is in line with Karl Lagerfeld’s sentiment and a monument to Pucci’s ongoing tradition of inventiveness and ingenuity.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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