COS stages major SS24 runway show in historic Rome venue

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COS stages major SS24 runway: In spite of setbacks in the past, Revolution Beauty has shown a favorable trend in their most recent outlook. The firm reported higher profits in its trading update for the fiscal year ended in February than in earlier reports. For FY24, the board now expects to report adjusted EBITDA of £12.5 million, with revenue growth of around 2%. This is better than the previous forecast, which predicted adjusted EBITDA of £11–£12 million and revenue growth in the low single digits.

The Masterbrand, key categories, and targeted geographies will continue to be the company’s growth drivers in the future. Sales have taken a hit in the short term due to the elimination of lower-margin products and brands, but the business is optimistic about the future in terms of profitability. Revolution Beauty is prepared to achieve its expansion goals thanks to a £10 million cost-cutting program.


Lauren Brinkley, CEO, has been upbeat about the company’s future, pointing to encouraging feedback from key clients and success in cutting costs as reasons. Core ‘Revolution’ Masterbrand sales have increased by double digits since the second half of FY 2023. The TikTok store launch and the direct Amazon US relationship, both scheduled for May, are also on schedule for subsequent product launches.



Recent results show stabilization and optimism for Revolution Beauty’s future, despite accounting problems, leadership changes, and legal difficulties in the past. With an eye on further expansion, the firm intends to establish itself as a formidable force in the mass beauty industry.

Emily Mitchell

Emily's passion for fashion journalism and her keen eye for runway trends make her the ultimate source for the latest fashion news and exclusive insights into the glamorous world of catwalks.

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