Warby Parker Q1 sales surge on increased customers, average order

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Warby Parker Q1 sales surge : Rising average revenue per customer and active customer numbers contributed to Warby Parker Inc.’s noteworthy leap in revenue, which increased by 16.3 percent to $200 million.

The eyewear maker based in New York City announced a 3.2% increase to 2.36 million active consumers and a 9.6% increase in average revenues per user, which came to $296.

The GAAP net loss shrank from $8.1 million to $2.7 million for the three months ending March 31 as a result of the increase in sales.

Neil Blumenthal, co-founder and co-CEO, commented, “We embarked on 2024 with heightened ambitions to achieve our key metrics, and we are gratified by the team’s accomplishments in Q1.” “We achieved our highest revenue quarter growth since 2021, with a remarkable increase of 16.3% year over year, while also making significant strides in enhancing profitability.”

We embarked on a mission earlier this year to reinvigorate eyewear and active consumer growth. Boosted efficiency across media channels and strong performance in single-vision glasses are encouraging signs, according to co-founder and co-CEO Dave Gilboa. “In Q2 and beyond, our focus will remain on investing in customer acquisition while expanding our comprehensive vision care offerings to elevate customer lifetime value.”

For the full year of 2024, Warby Parker now expects net sales between $753 and $761 million, according to revised guidance. This forecast indicates an increase of between 12.5% to 13.5% as compared to last year.

By announcing intentions to establish 40 new stores within the current fiscal year, the corporation underlined its commitment to expansion.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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