Jewelry brand Thomas Sabo, which is delivering the first jewelry and accessory collection concurrently available in physical stores and the virtual world, has hooked up with digital fashion game Pocket Styler.

This week, it went live with over 50 products, including watches, jewelry, and sunglasses, “allowing fashion fans to dress their online avatar in the very latest looks and shop the look in real life.”

While Pocket Styler hosts the digital collection, customers may purchase the actual collection on the brand’s website and at specific boutiques.

The “Cosmic Amulet collection,” the “Heritage Glam collection,” and the “Eyewear collection” are among the things available both in-person and online.

The corporations quoted retail analysts who predicted that by 2030, the global e-clothing sector might reach a valuation of $50 billion.

This forecast coincides with the fact that 39% of people globally play online games, and nearly two-thirds of them purchase virtual apparel for their avatars. Furthermore, a quarter of virtual fashion purchasers own more than fifty virtual pieces of apparel and accessories, and seven out of ten believe that their avatars affect their real-life style.

Since its release in 2021, Pocket Styler has received 22 million downloads worldwide and has accumulated 20,000 hours of gameplay every day. There are almost 310 trillion possible ways to dress it.

Launches with David Koma and Marc Cain are among the previous partnerships; “a number of other big-name designers currently in talks to appear”

The CEO of Nordcurrent, the company that makes Pocket Styler, Victoria Trofimova, stated that “the lines between digital and physical fashion are blurring.” The goal of Pocket Styler is to give its users a way to experience fashion, cultivate a sense of style, become better decision makers, and meet new people. As the game develops, it makes sense to include actual fashion companies in Pocket Styler.