Spain’s Mango clothing chain ramps up global expansion

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Spain’s Mango clothing chain: Despite the economic concerns impacting other mass-market garment giants globally, Spanish fashion powerhouse Mango, which was founded forty years ago in the bustling city of Barcelona, continues to extend its global footprint.

Mango is a family-run business that has recently launched multiple megastores around the world as part of an aggressive expansion push. A 400-square-meter location in Manchester, England, a comparable one in Los Angeles, and a flagship store in Bengaluru, the thriving tech center of India, are among the notable openings.

With the opening of 115 stores in the last year, Mango has experienced tremendous development, according to Cesar de Vicente, the company’s worldwide retail director. With a trebling of its retail stores in the US alone, Mango has cemented its position as a market leader.

As a result of its expansion plan, Mango now has over 2,700 outlets in over 115 countries, which has led to a significant increase in turnover. In 2023, Mango is expected to generate record sales, according to De Vicente, surpassing three billion euros ($3.3 billion).

At the company’s headquarters, which is jokingly referred to as the “campus,” 500 stylists work together to plan and test upcoming collections. An impressive 160 million garments and accessories are sold each year by Mango.

Isak Andic, a Turkish-born visionary entrepreneur who saw a need for trendy apparel in post-dictatorship Spain, established Mango in 1984. Mango’s fast growth on a global and domestic scale was driven by Andic’s impeccable sense of style.

Mango has hired famous people like Antoine Griezmann, Penelope Cruz (a Spanish actress), Kate Moss (a British model), and others to promote the brand and increase sales.

Mango, like its Spanish rival Inditex, places an emphasis on rapid production cycles to keep up with ever-changing fashion trends while keeping prices low. Mango stands apart from the competition, though, because it uses its namesake brand exclusively and sends its manufacturing to nations like Turkey and Asia.

In the face of competition from budget retailers such as Shein and Primark, Mango, which employs about 14,000 people, is striving to establish itself as a premium brand. Along with its annual results, the company is anticipated to reveal its strategic plan, which is expected to reiterate its international ambitions and outline intentions to open 500 additional stores by 2026.

While rivals like Gap and Camaieu have faltered in the face of difficulties in the European retail sector, Mango has shown remarkable resilience. Similar to Inditex’s 2001 trajectory, analysts are optimistic about Mango’s prospects of going public in the near future.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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