Soch opens its first international store: Soch, a label known for its ethnic apparel, has expanded into international trade by launching its first store in Canada.

Designer ethnic attire like sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans are on display at the new store on North Park Drive in Brampton.

The United States, the Middle East, the United Kingdom, Singapore, Indonesia, Mauritius, and Malaysia are all potential future markets for Soch’s worldwide expansion.

“Expanding into Canada is a decisive moment for the brand,” said Vinay Chatlani, CEO and co-founder of Soch, in response to the publication. The stakes and expectations of our consumers are rising as a result of this step, which signals the brand’s growth outside borders.

“Canada is very much in line with our vision to expand our presence into overseas markets with significant Indian-origin populations,” he continued. It embodies the ease of use that we guarantee for our clients.

Currently, Soch has 175 brick-and-mortar locations in 68 cities across India, in addition to an e-commerce website that serves more than 30,000 zip codes. Online marketplaces and shop-in-shop formats like Ajio, Amazon, and Myntra also contribute to the brand’s retail presence.