P.F. Flyers launches brand refresh: Unveiling a brand makeover in conjunction with the notable fashion retailer, Revolve, P.F. Flyers, the famous American lifestyle shoe brand, made a major statement on Monday. P.F. Flyers has reached a significant milestone in its expansion into wholesale distribution with this strategic relationship.

The much-anticipated debut of the Desert Adventure collection, sold only on the Revolve platform, marks the beginning of the collaboration. Revolve, happening in Palm Springs from April 12th to the 13th, has officially named P.F. Flyers as its official sneaker brand, further cementing P.F. Flyers’ position in festival culture.

Extending the brand’s reach throughout the retail landscape and significant cultural moments like festivals, Lisa Lewis, Chief Marketing Officer of P.F. Flyers, expressed enthusiasm about the relationship with Revolve. Lewis showcased the debut of the desert-themed collection on Revolve, which incorporates modern design features while paying tribute to the enduring classics of P.F. Flyers.

Named shapes from the Desert Adventure series include “The Center Hi” and “The Center Lo,” which combine modern craftsmanship with classic baseball and basketball details. These shoes have an instantly worn-in, weathered look thanks to their desert-washed canvas construction in earthy tones of sand, clay, and gravel.

P.F. Flyers is planning to launch a slew of new products in the coming year, each one promising to be different from the last in terms of design and style. P.F. Flyers has launched the Desert Adventure line and renewed its collaboration with Revolve, further solidifying its position as an industry pioneer in lifestyle footwear. The brand expertly combines its rich history with cutting-edge design to meet the changing preferences of its customers.