Nike to Become Germany’s Supplier in 2027 After Seven Decades with Adidas

blog image

Nike to Become Germany: The German Football Association (DFB) has ended a long-standing agreement with German corporation Adidas and announced that American sportswear giant Nike will replace them as its official supplier starting in 2027.

Nike has made the greatest financial offer, and the DFB announced on Thursday that they will supply all national teams from 2027 to 2034.

“The coming partnership allows the DFB for the next decade to work on central tasks with a view to developing football in Germany,” stated DFB President Bernd Neuendorf.

Using Adidas products, Germany won the World Cup four times between 1954 and 2014. In 2019, the corporation extended their contract by four years, bringing it to an end in 2022.

“Until December 2026 we will work with all our might for common success with our longtime and current partner Adidas, whom German football has a lot to thank for after more than seven decades,” stated Neuendorf.

The European Championship in 2024 will be held in Germany from June 14th to July 14th. The country’s football association is the largest in the world, with more than seven million members.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

Read more