Songs of Siren Makes a Bold Entrance at London Fashion Week

Luxury fashion is about to welcome an exciting new name as Songs of Siren makes its much-anticipated debut at London Fashion Week on February 20, 2025. Led by Dutch-American designer Tinka Weener, the brand steps into the spotlight with an avant-garde collection that challenges conventional fashion norms and redefines the siren as a symbol of feminine strength.

A Designer with an Impressive Background

Tinka Weener is no stranger to high fashion. With experience working alongside icons like Alexander McQueen, her expertise in craftsmanship, innovation, and storytelling is evident in this debut collection. With a clear artistic vision, she is bringing a fresh and bold identity to the luxury fashion industry.

In an exclusive interview, Weener shared the inspiration behind launching Songs of Siren, stating, “I wanted to create a brand that merges feminine power with unrelenting artistry. The idea of the siren has often been linked to enchantment and allure, but I want to redefine that narrative—turn it into a celebration of resilience, beauty, and independence.”

A Captivating Debut at Fashion Crossover London

Songs of Siren will unveil its first collection at Fashion Crossover London Presents: The Rising Stars, an event spotlighting emerging luxury designers. As part of one of the most anticipated fashion gatherings of the year, this debut brings a unique fusion of global artistry and feminist storytelling.

Weener’s collection draws inspiration from hand-beaded Indian craftsmanship, a tribute to her admiration for traditional artisanship. The fusion of bold, modern silhouettes with intricate detailing transforms classic feminine designs into wearable statements of power and confidence.

Campaign Imagery That Pushes Boundaries

To complement its striking designs, Songs of Siren has launched a visually stunning campaign shot in Amsterdam. Led by Creative Director Indiana Vos and photographer Dion Bal, the campaign blends strength, seduction, and high-fashion drama.

In an industry first, models are captured mid-motion as they leap backward into a pool, dressed in exquisite beaded cocktail dresses—some even wearing Louboutin heels. This daring visual approach not only reinforces the brand’s identity but also sets a new creative benchmark in luxury fashion campaigns.

Vos explained the vision behind the campaign, saying, “We wanted to create something unforgettable—something that embodies the fearless, untamed spirit of Songs of Siren. Fashion should feel like an experience, not just a product.”

A Collection That Marries Luxury and Purpose

The collection features handcrafted dresses and luxury bags, each designed to make a bold statement. Prices start at $525 for bags and $895 for dresses, firmly positioning Songs of Siren in the high-end fashion space. While full details on retail locations are yet to be announced, the collection will be available through the brand’s official website, songsofsiren.com, and select luxury retailers.

More than just another fashion launch, this debut marks the introduction of a brand that embraces both artistry and empowerment. With a strong creative direction, a commitment to craftsmanship, and a daring campaign, Songs of Siren is already proving to be a brand to watch in the luxury fashion industry.

Stay tuned—this is just the beginning of something truly extraordinary.