New Fendi campaign is fronted by Kate Moss, Pepe Jeans launches ‘wanderlust’ visuals
New Fendi campaign is fronted by Kate Moss: Fendi and Pepe Jeans have both launched new campaigns, each with its own unique theme but both with ties to London.
Step into the world of Fendi’s latest campaign, where the iconic Peekaboo bag takes center stage. This exclusive campaign, fronted by Londoner Kate Moss and her daughter Lila Grace, captures their powerful mother-daughter bond through the lens of renowned photographer Craig McDean.
On the other hand, Pepe Jeans’ spring campaign embraces a theme of Wanderlust while staying true to its London roots. Titled “Take Me Somewhere,” the campaign invites customers on an exciting adventure inspired by the feeling of Wanderlust. The collection features denim pieces adorned with warm-weather patterns, such as florals and stripes, in soothing shades of beige, blue, pink, and green.
New Fendi campaign is fronted by Kate Moss

Pepe Jeans London
Immerse yourself in the world of Pepe Jeans’ spring campaign, where the theme of Wanderlust meets the brand’s London roots. The campaign, titled “Take Me Somewhere,” invites you on an exciting adventure inspired by the feeling of Wanderlust. Explore the dedicated Custom Studio collection, send “Take Me Somewhere” postcards, and discover additional surprises in-store.
Both campaigns showcase the brands’ distinct identities and London connections while offering consumers fresh and exciting experiences aligned with their themes.