New Balance launches first Mumbai store on Linking Road with Pat Cummings

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New Balance launches first Mumbai store: With the opening of an exclusive brand location in Mumbai, the well-known sportswear company New Balance has begun its strategic expansion plan for India. Known cricketer and brand ambassador Pat Cummings was present at the store’s grand opening on the city’s busy Linking Road.

Pat Cummings was ecstatic to be a part of the New Balance Mumbai store inauguration festivities, and he said as much. All sports fans in India should be ecstatic to watch New Balance’s growth in the country. The key to our long-lasting connection has always been our shared belief in the transformative potential of athletics. I am confident that the New Balance brand will motivate young Indians to pursue athletic careers in the future, and I wish the entire team the best of luck.

A new store in Mumbai, opened by New Balance’s India affiliate, demonstrates the company’s commitment to the city and its plans for future growth. The shop’s design centers on communal seating, which helps to unify the store’s focus on sports and culture. New Balance’s trademark emblem is reflected in the bright red overhead lighting, giving the area a distinctive touch.

It was a pleasure to inaugurate our first-ever store in Mumbai, at Linking Road, alongside one of the greatest athletes in the world, Pat Cummins,” said Radeshwer Davar, New Balance’s India country manager, speaking about the grand opening. Mumbai is an ideal location for New Balance’s expansion in India since it exemplifies our philosophy that Sports and Culture can coexist harmoniously. We envision New Balance as a place where people can come to engage with one another and find inspiration, in addition to being a place where people can get the newest styles and performance footwear. With Pat Cummins’s help, we were able to successfully launch our brand in India, and we’d love to bring New Balance to the people of Mumbai.

New Balance, with headquarters in Boston, US, has been around since 1906 and in 2023 had worldwide sales of $6.5 billion. The company has maintained its standing as a leader in sportswear innovation and quality with the help of its 9,000 associates across the globe.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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