Mr Porter launches handcrafted edit and campaign

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Mr Porter launches handcrafted: Mr Porter, the esteemed luxury menswear e-tailer, has introduced its latest campaign, “Made with Craft,” featuring an exclusive selection of seasonal products and capsule collections that celebrate craftsmanship and artisanal skills.

The campaign showcases a curated edit of styles from nine global brands, each renowned for championing handmade qualities in their products. These brands offer a distinct perspective, craftsmanship sensibility, or unique manufacturing technique that sets them apart within the luxury menswear landscape.

Emphasizing hand-crafted elements allows high-end e-tailers like Mr Porter to distinguish themselves from competitors while also aligning with the principles of the slow fashion movement and offering customers truly distinctive pieces.

Participating brands in the campaign include A Kind of Guise, Corridor, Kardo, Kartik Research, Jacques Marie Mage, Story Mfg, Stòffa, SSAM, and The Elder Statesman.

The curated selection encompasses more than 70 styles across ready-to-wear, accessories, jewelry, and homewares, highlighting artisan skills such as embroidery, hand-woven fabrics, hand-dyed fabrics, and embellishment.

Notable offerings include 16 styles of accessories from Jacques Marie Mage, featuring limited-edition spectacles and jewelry pieces from its exclusive The Last Frontier collection. These meticulously crafted eyewear pieces are handmade in Japan and Italy, featuring intricate hand-beaded temple sleeves. The limited-edition jewelry, a new addition to the brand’s offerings, pays homage to the rich history of silversmithing and lapidary arts in the American Southwest, with each piece taking over 18 months to complete.

All items featured in the campaign are part of Mr Porter’s Consciously Crafted edit, a thoughtfully curated assortment of brands and products that prioritize craftsmanship and sustainability.

The Made with Craft campaign debuted on Monday, accompanied by dedicated editorial and social media content across Mr Porter’s global platforms, including its online magazine, The Journal, and Instagram channel.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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