Moncler’s Remarkable 2024: A Year of Growth, Innovation, and Brand Strength

Moncler SpA has once again demonstrated its dominance in the luxury fashion industry, closing out 2024 with strong financial results and impactful brand initiatives. Despite global economic uncertainties, the company exceeded market expectations, delivering impressive growth in both revenue and profitability. Chairman and CEO Remo Ruffini attributes this success to Moncler’s ability to blend innovation, heritage, and strategic consumer engagement, reinforcing its position as a leader in the luxury sector.

Exceptional Financial Performance

Moncler reported a total consolidated revenue of €3.109 billion, representing a 7% increase at constant exchange rates. The Moncler brand itself led the charge with an 8% growth at CER, reaching €2.707 billion in revenue. A major driver of this success was the company’s Direct-To-Consumer (DTC) business, which experienced a 9% growth in Q4 alone. This underscores Moncler’s effective strategy in engaging directly with its customers and strengthening brand loyalty.

Stone Island, a key component of Moncler’s portfolio, encountered some financial challenges with a 1% decline at CER for the year. However, Q4 brought a notable turnaround as the brand achieved a 10% increase in sales, supported by a 15% growth in its DTC segment. While wholesale sales remained slightly down, the rebound in direct sales signals a positive trajectory for Stone Island as it continues to refine its market approach.

Major Brand Moments and Cultural Impact

Beyond financial performance, Moncler’s success in 2024 was defined by culturally significant moments that reinforced its standing in luxury fashion. One of the year’s most impactful events was the Moncler Genius showcase in Shanghai. This landmark event highlighted the brand’s cutting-edge collaborations, pushing the boundaries of luxury and innovation. Ruffini described it as Moncler’s “most impactful brand event ever,” emphasizing its influence on a global scale.

Another key highlight was Moncler Grenoble’s event in St. Moritz, which celebrated the brand’s high-performance skiwear in one of the world’s most prestigious winter sports locations. These events served as powerful platforms for Moncler to merge its heritage with forward-thinking design, capturing the attention of fashion enthusiasts and industry leaders alike. By curating memorable experiences, the brand continues to stay relevant and maintain its aspirational status.

CEO Remo Ruffini’s Vision for the Future

Remo Ruffini remains confident in Moncler’s ability to navigate an ever-evolving market. He credits the company’s adaptability, innovation, and consumer engagement as fundamental pillars of its sustained growth. Despite economic volatility, Moncler has demonstrated strong operational discipline, allowing it to overcome challenges while maintaining a clear strategic focus.

Looking ahead to 2025, Moncler aims to further push the boundaries of creativity, digital engagement, and global brand visibility. Meanwhile, Stone Island is also on a path to strengthen its brand identity and forge deeper connections with its expanding customer base. These efforts align with Ruffini’s broader vision of enhancing Moncler’s influence in the luxury space while staying true to its unique brand DNA.

A Resilient Luxury Powerhouse

Moncler’s achievements in 2024 affirm its resilience, strategic foresight, and ability to captivate a global audience. The company’s strong financial results, high-profile events, and visionary leadership all contribute to its sustained upward momentum. As Moncler continues to innovate, refine its brand storytelling, and expand its reach, 2025 promises to be another exciting chapter in its journey.

With a clear strategy and a commitment to excellence, Moncler remains a formidable force in the luxury fashion industry, poised for continued success in the years ahead.