Louis Vuitton appoints Blake Harrop as head of image and communications

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Louis Vuitton appoints Blake Harrop: Quickly following Stefano Cantino’s departure to Gucci to assist Jean-François Palus as deputy CEO, Louis Vuitton appointed a new chief executive officer. The affluent conglomerate has announced Blake Harrop’s internal promotion to the position of president of the Wieden+Kennedy network of communications firms’ Amsterdam headquarters.

Harrop joins Louis Vuitton in early May as vice president and director of image and communications, bringing with him a wealth of experience and knowledge gained from his long career on a global scale. Since 2010, Harrop has managed initiatives for prominent clients including Nike, Montblanc, Ray-Ban, Facebook, and Instagram, drawing on experience in Shanghai, Tokyo, Europe, South Korea, and the US.

Notably, during his time working with Samsung in the US and South Korea in the late 00s, Harrop was responsible for creating marketing strategies for mobile phones and social networks. He is an asset to Louis Vuitton’s leadership team thanks to his varied experience and history of success in developing effective communication strategies.

Managing the public perception and messaging of the Louis Vuitton brand is Harrop’s responsibility; she is based in Paris and reports directly to CEO Pietro Beccari. Louis Vuitton’s selection of Harrop shows the brand’s dedication to retaining its position as the world leader in luxury goods, as the company boasts sales over €20 billion.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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