Loewe launches ‘Decades of Confusion’ campaign

blog image

Loewe launches ‘Decades of Confusion: Unveiling its newest advertising film, ‘Decades of Confusion,’ luxury fashion firm Loewe continues its mission to debunk confusion about the pronunciation of its brand name.

In this film co-written and directed by Ally Pankiw, Dan Levy plays the role of a judge overseeing a national spelling bee that begins in 1971 and continues to this day. Along with Levy, actress Aubrey Plaza plays a number of contestants from different time periods.

Plaza gracefully swings from one era to the next over a backdrop of legendary Loewe clothing items from the house’s archives. Plaza exemplifies the progression of fashion trends through the years by donning enormous spectacles and curtain bangs from the 1970s, exuding the glitz and glamour of 1980s Miami, and playing the role of a Texan socialite from the 1990s with an Amazona bag. Her last look showcases the experimental designs from Loewe’s FW22 show, which included a dress in the style of an automobile.

In addition to her recent Off-Broadway stage debut in Danny and the Deep Blue Sea, Plaza’s performance in Mike White’s The White Lotus, which aired in Season 2, received accolades, including nominations for an Emmy and a Golden Globe, and a SAG Award. On the other hand, Levy—who is known for his Emmy-winning work on ‘Schitt’s Creek,’ just directed Good Grief, a Netflix original in which he also wrote, produced, and starred.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

Read more