Levi Strauss & Co: Lucia Marcuzzo promoted to Managing Director Europe

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In preparation for the upcoming Olympic Games, Levi’s is preparing to launch its new flagship store on the prestigious Champs-Elysées in Paris. Lucia Marcuzzo, a seasoned executive who was promoted to General Manager for all of Europe in March, will have a crucial role in the inauguration at the end of April, raising the stakes even higher.

Marcuzzo has extensive expertise in the field, having spent the last three years as the head of Levi’s operations in Northern Europe. Group CEO Michelle Gass has shown confidence in Marcuzzo’s abilities and vision by appointing her to lead all European operations of Levi Strauss & Co. Diana Dimitian, a Canadian executive who has been in charge of the Southern Europe region since the end of 2018, has also confirmed her departure, according to the Group.

Marcuzzo is well-known as an expert in denim retailing, having worked in the industry for over 20 years. She started her career at Diesel, where she was head of retail for nearly a decade, driving retail development. Marcuzzo joined Levi’s in the early 2010s and has since held a number of leadership positions, most notably that of vice president of retail and, in 2016, regional manager for Germany and the Benelux. She showed remarkable leadership and strategic ability over the years as her scope expanded to include the UK, Scandinavia, and Eastern Europe.

Sales are expected to exceed €1.5 billion by 2023 as Levi’s European business, headed by Marcuzzo, experiences exceptional growth. Her appointment highlights Levi’s dedication to pushing the boundaries of innovation, nurturing growth, and upholding its status as a world-renowned fashion leader.

With the grand opening of its Paris flagship store, Levi’s is starting a new chapter in its history, and under Lucia Marcuzzo’s direction, the brand is sure to continue to dominate the European market.


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Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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