Harry Rosen unveils $50 million investment plan to revamp retail fleet

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Harry Rosen unveils $50 million investment: Harry Rosen, a Canadian retailer of high-end menswear, unveiled a $50 million investment plan on Thursday. The plan is spread out over five years and will be used to renovate the store’s inventory and open a new flagship location in Toronto.

A 38,000-square-foot location in the middle of Yorkville, Canada’s largest retail center, will house Harry Rosen’s Toronto flagship shop. The three-story flagship, which will be ready to welcome customers by spring 2026, will contain modernized design elements and immersive features that represent the brand’s ambition while honoring its 70-year past. It offers customer-centric experiences.

Designer stores, a high-end client lounge, an espresso bar, and weekend valet parking are just a few of the features that the new flagship, located on Cumberland Street next to the Village of Yorkville Park, will offer. The Cumberland Street building is managed by KingSett Capital, a prominent Canadian private equity real estate firm, and they are partners in this enterprise.

Larry Rosen, the eldest son of Harry Rosen and chairman and chief executive officer of Harry Rosen Inc., shared that the family has a strong relationship to the Yorkville neighborhood since their father’s opening of the Bloor St. location in 1970 and their current flagship in 1987.

“We are thrilled to be part of the Canadian luxury and fashion scene, and we can’t wait to position our most significant, groundbreaking, and immersive flagship there to carry on our legacy.”

Harry Rosen also revealed plans to renovate its retail locations across Canada, beginning with the 2024 launch of a new 16,000-square-foot store in the Oakridge Park area in Vancouver and continuing with a remodel of its 2024 West Edmonton Mall facility.

Over the next five years, every Harry Rosen store in the nation will undergo a complete makeover with new designs that prioritize customer engagement and experience. Dkstudio architects inc., a well-known Canadian design firm, has been instrumental in the development of the new shop designs.

“Retail is theatre, and the store is our stage,” noted Ian Rosen, president and COO of the brand and a third-generation leader of the family-run businesses.

What our customers have told us and what we’ve learned from researching the best customer experiences in the globe informed our new store concepts. Both are fundamental to our future plans for providing exceptional service.

In the last five years, Harry Rosen has made significant investments in digital. These include expanding e-commerce to become the largest storefront for the brand, developing Herringbone, an in-store associate selling tool that allows style advisors to directly drive 10% of online business, launching a new online outlet called FinalCut by Harry Rosen, and much more. Now, the retail revamp is the result of these efforts.

In an unprecedented move, Harry Rosen and TerraCycle have announced the beginning of a North American clothing bag recycling program earlier this month. In addition to getting ready for its 70th anniversary festivities in the fall, the company is launching its garment bag recycling initiative at the same time.

Harry Rosen, 92 years old at the time of his passing in December, was the founder of the Canadian high-end menswear store that bears his name.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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