Glenn Martens Photographs Loved Ones to Commemorate a Decade at Y/Project

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As a way to celebrate the Belgian designer’s tenth year running the Y/initiative label, Glenn Martens announced a special initiative. The brand’s decision not to participate in the Paris Fashion Week Women’s runway show has left many wondering what all the fuss is about. But Martens didn’t squander any time shifting the focus back to Y/Project with an eye-catching lookbook showcasing their Fall/Winter 2023-24 collection.

Martens assembled an eclectic group of people for this one-of-a-kind endeavor, including famous faces, friends, and family, for an unforgettable photoshoot. Famous Russian supermodel Irina Shayk and Natasha Poly were there, while the mysterious American musician Kanye West added an extra degree of mystery to the event.

Seen in the photographs taken by the renowned French photographer Arnaud Lajeunie were a diverse group of performers, including the likes of British pop star Charli XCX, American rapper Tyga, and composer Senjan Jansen. Along with singers and designers who share Martens’s artistic vision, notable figures from the fashion world like Haley Wollens, Mel Ottenberg, and Olivier Zahm added their unique flavor to the visual narrative.

Matthias Martens, the designer’s father – ph Arnaud Lajeunie – Y/Project

Guests included Glenn Martens’s father Matthias, Y/Project’s Amaury Martin, designer Aline Ghosn, and other close associates who have played a part in the success of the label. Looking back on his career, Martens recognized the significant influence that Frédérique Hazout played. Hazout introduced him to Y/Project, which started a new chapter after Yohan Serfaty, the label’s founder, passed away.

Y/Project has been reimagined by Martens throughout the last decade, branching out from menswear to include women’s ready-to-wear and accessories. Famous for his risk-taking and groundbreaking designs, Martens’s distinctive style showcases his expertise in garment fabrication and architecture through deconstructed silhouettes, optical illusions, and avant-garde forms.

Martens has become a fashion industry innovator with a Bruges background in interior design and a distinguished education from the Royal Academy in Antwerp. Martens, who has won renowned awards like the ANDAM Award in 2017 and 2020, is unwavering in his dedication to making clothes that encourage creativity and personal expression through their exploration of modularity and versatility.


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Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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