Ranbir Kapoor Unveils Arks: A New Chapter in Indian Fashion

Bollywood superstar Ranbir Kapoor has made his much-anticipated entry into the world of fashion with the launch of his premium lifestyle brand, Arks. Officially introduced on February 14, 2025, in Mumbai’s vibrant Bandra neighborhood, Arks promises to redefine India’s fashion and sneaker landscape.

A long-time sneaker enthusiast, Kapoor’s passion has now evolved into a full-fledged fashion label, offering a diverse range of apparel, footwear, and accessories for both men and women. As streetwear culture gains traction in India, Arks positions itself as a refined yet accessible brand, catering to fashion-conscious consumers who seek style with substance.

A Vision Rooted in Culture

Unlike many celebrity-backed brands, Kapoor is not just a face for Arks—he is actively involved in shaping its identity. Collaborating with seasoned marketing expert Abhinav Verma, whose experience at Vodafone Idea, L’Oréal, and Airtel adds strategic depth, Kapoor has crafted a brand that seamlessly blends premium quality with contemporary aesthetics.

“I wanted to create something that’s more than just fashion,” Kapoor shared. “Arks is about culture, community, and individuality. It reflects my personal style—it’s not loud, but it makes an impact.”

Quality, Style, and Indian Craftsmanship

What sets Arks apart is its commitment to a Made-in-India approach. The brand focuses on local production while maintaining global fashion standards—an aspect that resonates with modern consumers who appreciate quality and authenticity. Its debut collection includes:

– Stylish T-shirts, jeans, biker jackets, hoodies, and joggers
– Unisex accessories featuring caps, bags, and fashion-forward pieces
– Sneakers in trendy low-top and mid-top designs
– Future expansions into fragrances and tech accessories

With a pricing range spanning ₹1,499 to ₹34,999 ($17 to $403), Arks is positioned as an affordable yet aspirational brand—offering premium fashion without an exorbitant price tag.

Beyond Online: The Arks Experience

Unlike brands that rely solely on e-commerce, Arks is launching with a physical presence. Its flagship 1,000 sq ft store in Mumbai has been designed as an immersive studio-like retail experience, allowing customers to engage with the brand firsthand. Expansion plans include stores in Delhi, Hyderabad, and Bengaluru, alongside an international e-commerce presence to cater to global fashion enthusiasts.

The pre-launch buzz around Arks was amplified by Kapoor’s well-timed teaser campaign. A short promotional video released in September 2024 garnered over six million views, while the brand’s Instagram account amassed 130,000 followers even before its official debut—a testament to the excitement surrounding Kapoor’s venture.

Joining Bollywood’s Fashion Leaders

With Arks, Ranbir Kapoor joins the ranks of Bollywood actors who have successfully ventured into fashion. Salman Khan’s Being Human, Hrithik Roshan’s HRX, and Shahid Kapoor’s Skult have carved strong identities in the market. Similarly, Aryan Khan’s D’Yavol X has gained traction in the luxury streetwear segment.

However, Kapoor aims to differentiate Arks by building not just a fashion label but a cultural movement—one that fosters individuality and personal expression through clothing.

A Promising Future in Fashion

With India’s sneaker and streetwear market on a rapid rise, the timing for Kapoor’s entrepreneurial foray could not be better. Reports indicate that the country’s mid-market fashion industry is expected to grow by 12-17% in 2025, presenting ample opportunity for Arks to establish itself as a leading name in the industry.

As Kapoor embarks on this new journey, fashion enthusiasts eagerly explore Arks’ debut collection, signaling a bright future for the brand. “This is just the beginning,” Kapoor affirms, “Arks is about evolving with fashion while staying true to its roots.”

With a strong fan base, authentic branding, and a carefully curated aesthetic, Arks is poised to leave a lasting mark on the Indian fashion landscape.