Dior heading to Scotland for next cruise show

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The Paris-based fashion giant Dior said on Wednesday that it will present its upcoming cruise collection in Scotland, starting with a runway show at the ancient Drummond Castle on June 3.

The house released a statement describing the autumn-winter 1947 défilé as “a poetic invitation where past and future meet, celebrating the unique, powerful ties forged from the very beginnings of the House.”

This stunning location features a Renaissance garden that dates back to 1630 and features French sculpture and Italian terraces. It’s the perfect backdrop for a French maison led by Maria Grazia Chiuri, a women’s creative director born in Rome. The castle is perched above Gask Ridge, a notable granite ridge that was formerly the location of old Roman defenses.

The most famous use of Drummond Castle is perhaps as the home of the wicked Montrose (played by John Hurt) in the 1995 movie Rob Roy.

Dior has traveled to Scotland before. For its spring 1955 collection, the house hosted a ball at the neighboring Gleneagles Hotel in the 1950s.

“On that occasion, the founding-couturier (Monsieur Dior) named an iconic haute couture ensemble Écosse,” Dior stated.

Dior – Cruise Collection2024 – Womenswear – Mexico – © ImaxTree

Lady Jane Heathcote-Drummond Willoughby, the 28th Baroness Willoughby de Eresby and the heiress of the 3rd Earl of Ancaster, currently resides at the castle. She served as a maid of honor at the coronation of Queen Elizabeth II as well.


Dior has established a solid reputation for collaborating with regional artists and craftspeople for yearly cruise collections under Chiuri’s direction. Dior most recently held its final cruise collection in Mexico City, having previously visited Seville and Athens.


Dior is not the first well-known fashion brand to use Scotland as the venue for a runway show. Karl Lagerfeld held a 2012 Métiers d’Art exhibition at Linlithgow Castle, which is located outside of Edinburgh, ten years ago.

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