Coty inks license agreement with Lena Gercke to launch debut fragrance

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Coty inks license agreement with Lena Gercke : Lena Gercke, a famous German TV host and model, has just inked a licensing deal with Coty Inc. to launch a fragrance under her fashion label, LeGer.

Coty has agreed to handle the creation, manufacturing, and marketing of the new LeGer perfume. This summer, the DACH area (which includes Switzerland, Austria, and Germany) will host the fragrance’s premiere.

“We are delighted to be collaborating with Lena Gercke to bring our shared vision to life in the beauty space,” Stefano Curti, chief brands officer consumer beauty of Coty, said of the endeavor. One of the most rapidly expanding personal fashion lines in Germany, Lena’s label LeGer is known for its one-of-a-kind, enduring garments that give women confidence through style. As a team, we can’t wait to help Lena launch a scent that is uniquely hers and increase her visibility in the beauty industry.

With this collaboration, Coty and Gercke are laying the groundwork for a lasting friendship based on the principles of mutual support, motivation, and creativity.

With the statement, “This cooperation with Coty signifies another important milestone for the brand as we begin our debut into the beauty space,” Gercke expressed her excitement about the collaboration. Working with the market leader, I will create a scent that embodies the spirit of self-expression and self-confidence that inspired LeGer’s invention. I couldn’t be more excited about this collaboration.

A fragrance that embodies the values of LeGer—self-expression and confidence—will be the result of the partnership between Coty, an authority in the cosmetics business, and Gercke, a trailblazer in the world of fashion.

Emily Mitchell

Emily's passion for fashion journalism and her keen eye for runway trends make her the ultimate source for the latest fashion news and exclusive insights into the glamorous world of catwalks.

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