Bloomingdale’s opens camp-inspired pop-up space

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The newest “Carousel” attraction at Bloomingdale’s, “Camp Bloomingdale’s,” debuted on Thursday and promises to be a summertime mecca for shoppers of all ages. Products from many different categories are available at this pop-up shop, including but not limited to swimwear, accessories, food, drinks, and cosmetic needs.

The room has new products that are sure to be a hit, such Coleman, a manufacturer of outdoor gear and equipment, Summer Camp, a maker of sunscreen, the Little Words Project, a maker of bracelets, Flirkrfire, a personal fireplace, and Candy Lab, a candy sushi set. In addition to these updates, shoppers may peruse the ready-to-wear collections of well-known brands like Vintage Havana, Mother Denim, and Free City, all of which draw inspiration from the camp. Fanny packs, mugs, torches, s’mores kits, socks, and other exclusive products are also for sale.

“Camp carries a positive connotation for many, suggestive of memories of fun and adventure,” said Frank Berman, executive chief marketing officer at Bloomingdale’s, who was enthusiastic about the activation. With a new selection of colorful, fun, and essential camp merchandise, along with a wide range of amusing brands suitable for kids of all ages, we are thrilled to revive this feeling of yesteryear with our most recent Carousel activation.

On April 13th, the flagship 59th St location will host celebrations in honor of Camp Bloomingdale’s inauguration. Customers are cordially encouraged to attend. Camp Customization will be offering free embroidery and patches, the Little Words Project will have a bracelet-making station, and there will be a Coleman T-shirt giveaway. Also, there’s a Crocs Come as You Are Customization Station where customers may personalize their shoes with the help of an artist and a crafting station.

Experience the excitement of summer camp-inspired shopping with Camp Bloomingdale’s, available both online and in select Bloomingdale’s locations.


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Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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