Australia’s Bared Footwear opens first US store in NYC
An important milestone was reached on Thursday when the highly regarded Australian footwear business Bared Footwear opened its first brick-and-mortar store outside of Australia, in New York City.
The new store, located at 152 Spring St in the lively Soho district, is a logical next step for the company after 15 fruitful years of mostly serving the Australian market. Bared Footwear made a smart move by opening a brick-and-mortar store in the heart of New York City to cater to its growing number of American customers who had found the brand online.
Bared Footwear’s owner and visionary founder, Anna Baird, was thrilled about the brand’s upcoming milestone and stressed the need of growing its presence in the United States and abroad. She emphasized how New York is known as a top place for walking, which is perfect for Bared Footwear’s entry into the American market.
Natural textures, lush vegetation, and intelligent design components create an attractive mood in the store, which was painstakingly built by Turnkey & Bespoke and decorated with designs by Ryann Swan Design. The store provides a tranquil setting where consumers can easily peruse the wide variety of products, with the intention of luring them into the Bared Footwear experience.
Specifically, before the official release in Australia, the store gives New Yorkers a sneak peek at a few designs from the brand’s summer 2025 collection. In addition to this thrilling sneak peek, the store has an extensive assortment across all categories, guaranteeing that even the most discriminating shoe fan will find something to their liking.
A one-of-a-kind shopping experience is guaranteed at the New York site, which, like its flagship store in Australia, provides individualized treatment by way of a custom fitting process.
Bared Footwear has expanded significantly with the opening of its sixth store in New York, adding to its five successful flagship stores in Australia. Anna Baird has big ambitions for the future, including opening a store in the exciting metropolis of Los Angeles and a retail location in New Zealand. The first will happen in July.