Zara expands kidswear with Japanese-inspired line

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Zara expands kidswear:  Zara, the undisputed queen of Inditex’s childrenswear, is giving its designs a Japanese twist. Zara has unveiled a new range of children’s “jinbei,” a traditional summer clothing reminiscent of the kimono in Japan, following the success of its ‘Timelesz’ collection.

 Introducing Zara’s latest ‘jinbei’ collection, a fusion of Japanese tradition and contemporary style. This exclusive line, available both online and in select stores, features two distinct models: a one-piece outfit for children aged nine to eighteen months, and a two-piece romper with short sleeves and a V-neck for newborns aged one to nine months. These unique designs, priced at €19.95 and €22.95 respectively, are sure to captivate your interest.

 From meticulously crafted geometric prints to delicate floral motifs and even a sophisticated navy blue color block option, these clothes are available in three distinct styles. The majority of the collection’s materials are either Spanish-made viscose or organic cotton that has been certified by OCS, ensuring the highest quality and comfort for your little ones.

 As part of its ambitious global expansion strategy, Zara is setting its sights on the lucrative Asian markets. This move, coupled with the launch of its new ‘jinbei’ collection, is a testament to Zara’s commitment to diversifying its product offerings and reaching new customers.

 After the closure of Massimo Dutti’s children’s line in 2020, Zara’s children’s division—which has been there from the beginning—gained significant momentum. This strategic decision was made with the clear aim of enhancing and streamlining Zara’s products for kids. By simplifying the overall structure, the project was further bolstered by the end of 2022 with the total incorporation of Kiddy’s Class, Inditex’s children’s apparel subsidiary, marking a strategic move in Zara’s business operations.

 By the end of last year, Zara’s retail network, which includes both company-operated and franchised points of sale, had grown to 1,811 locations since its 1974 founding. Along with Zara, other brands owned by Galician Inditex include Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties.

 In a testament to its strong financial performance, Zara and Zara Home—the group’s home and decor brand that also offers a children’s line—reported a significant 10% increase in revenue in the fiscal year 2023. This impressive growth saw their revenue reach €26.05 billion, a substantial increase compared to the previous year.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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