Tommy Jeans brings back International Games collection in big year for sport and 90s style

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Tommy Jeans brings back International Games collection: The Tommy Jeans International Games collection and marketing were unveiled by PVH’s Tommy Hilfiger in a year that saw major sporting events and a revival of 90s fashion trends.

Offering a modern take on the ‘International Games’ capsule that was first released to commemorate the worldwide sporting event in Atlanta during the 1996 Olympic Games, this collection daringly reimagines the brand’s athletic and college roots.

When asked about the cultural importance of the 2024 sporting calendar, Tommy Hilfiger said, “We’re building on our legacy of collaborating with sports pioneers and reviving timeless American icons through a nostalgic lens.”

A varied ensemble of next-generation sports heroes is featured in the campaign, including Stefon Diggs, a wide receiver for the NFL All-Pro team, Deja Kelly, a collegiate basketball player, Aori Nishimura, a skating sensation from Japan, and Mick Schumacher, a Formula 1 driver for the Mercedes-AMG Petronas F1 Team. Photographed by Juanita Richards, the ad features these people taking it easy in a typical American college town, exuding an optimistic take on Classic American Cool.

Tommy Jeans

Tommy Jeans’ 41-piece International Games collection features updated takes on timeless pieces for both sexes, as well as styles that don’t discriminate based on gender. As a tribute to the year the business was founded, the ‘1985’ symbol is decorated on color-blocked shorts, warm-up jackets, and running singlets from the collection.

The color scheme incorporates the brand’s iconic red, white, and blue hues with touches of yellow, black, and green, taking inspiration from the coming together of continents in the global sporting arena. Some notable items include a corduroy varsity jacket from the archives, a classic rugby shirt with striped shoulders and arms, and an updated Chicago sailing jacket modeled after old regatta windbreakers.

A men’s mesh top features the words ‘TOMMY 85′ in a style reminiscent of vintage basketball jerseys, honoring the brand’s history and the year it was founded. Athleticism, nostalgia, and classic American style all summed up in Tommy Jeans’ International Games line.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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