Sydney Sweeney stars in Jimmy Choo campaign: Sydney Sweeney, a US film actress, will star in the Summer 2024 advertising campaign for luxury shoe brand Jimmy Choo, the company said today. Photographed in Palm Springs by Oliver Hadlee Pearch, Sweeney, who is well-known for her part in the hit teen drama series “Euphoria,” lends her magnetic personality to the ad campaign.

With the catchy title “Road to Joy,” the ad campaign features Sweeney setting out on a summertime journey, riding over the California desert in classic Jimmy Choo styles. With an air of casual elegance, Sweeney displays the label’s headline items, such as the Cece Mule, a purse with a Wild West vibe, the Cinch, and the Diamond Tilda ballerinas.

Jimmy Choo’s creative director Sandra Choi said that Sweeney exemplified the brand’s values of confidence, humor, and talent. Working together with Sweeney, we were able to craft an optimistic marketing story that captures the spirit of the brand—glamorous yet approachable.

Jimmy Choo’s Summer 2024 collection is full of hope and adventure, just like the state of California. The collection captures the spirit of a carefree road trip through the Golden State with new styles and creative interpretations of Jimmy Choo classics.