Schott relaunches in UK via Rich London:  Schott NYC is set to make a thrilling comeback in the UK for AW24, ending its three-year hiatus that was attributed to Brexit. The renowned New York brand is reentering the UK market through PR agency Rich London and sales agency Kippered, igniting a sense of anticipation among UK fashion retailers and consumers.

Renowned for its iconic bombers, bikers, and leathers, the new AW24 season is a captivating blend of 90s trends and classic ‘CWU’ bombers with velcro patches in their original fit. The collection also features heavily badged and branded leathers, adding a unique touch to the lineup.

The AW24 lineup also features seventies-inspired suede and leather pieces in earthy tones, accentuated by contrasting retro colors across both men’s and women’s collections. The premium ‘Made in the USA’ collection includes standout items such as the ‘Perfecto’ Biker jacket, the ‘LC Varsity & B-3’ shearling flight jacket, and the popular ‘Nebraska’ colorful puffers, which have enjoyed significant success in Europe.

In alignment with the brand’s global success, Kippered has segmented and tiered the diverse offering to cater to various aspects of the UK market. Additionally, the brand plans to unveil several exciting collaborations and partnerships, details of which are yet to be announced.

Bruno Dauman, of European licensee Group JAJ, expressed confidence in the brand’s UK relaunch, stating, “Schott has played a big part in many areas of fashion and youth culture all over the world, but the UK is very special to Schott, and we feel that now is the perfect time to return with a strong UK team in place. I’m confident [Rich London’s and Kippered’s] shared passion for Schott NYC, along with their trusted network in the UK market, will drive the success and re-launch of the brand in the UK this AW24.”