Knix names Gabrielle Union : Actress, producer, and best-selling author Gabrielle Union is the latest addition to the Knix brand ambassador roster, and the company couldn’t be happier to have her on board.

A new campaign with the slogan “Knix for Life” will launch the collaboration, according to the press release, and capture the brand’s dedication to providing items for all ages and stages of life while breaking down barriers.

The ‘Life After Birth’ book, released by Rizzoli in 2021 and featuring photos and personal stories from Knix founder Gabrielle Union, was a previous collaboration between the two brands. This book provides a new take on the postpartum experience by analysing the varied narratives of regular people and famous people like Union.

The relationship is something I’m really excited about,” Union said of her partnership with Knix. Their goal of inspiring individuals to live their lives to the fullest, no matter their age or situation, struck a chord with me. I felt free and empowered when I accepted my own beliefs and ignored the opinions of others.

Gabrielle Union’s hiring follows 18 months of remarkable growth for the company Knix, which culminated in its acquisition by Essity in September 2022. Since the acquisition, Knix has achieved double-digit profitability and served more than 3 million clients.

“I founded Knix because I was tired of brands pigeonholing women into narrow stereotypes,” expressed Joanna Griffiths, founder and president of Knix, reflecting on the brand’s ethos. A person’s attractiveness or athleticism are only two aspects of their personality. At every age, Gabrielle defies traditional conventions, embodying the modern woman. The theme of “Knix for Life” is letting go of preconceived notions and living in the present moment. By providing Gabrielle and other women with items that enhance our dynamic lives, I am pleased to support them.