Billy Reid acquires Knot Standard’s direct-to-consumer arm

blog image

Billy Reid acquires Knot Standard: Billy Reid, an American design business, revealed Thursday that it has acquired the direct-to-consumer component of Knot Standard, LLC. This was a major news. In this calculated move, Billy Reid will acquire eight Knot Standard stores, strategically placed in major cities such as San Francisco, Chicago, Los Angeles, and New York. Furthermore, the loyal sales staff and retail management team at Knot Standard will make the change to Billy Reid with little disruption.

With this acquisition, Billy Reid can now provide made-to-measure alternatives in addition to its ready-to-wear collections in 20 locations, thus expanding the brand’s offers. While the combined company will operate under the Billy Reid moniker, Knot Standard’s tech division will continue to operate independently and concentrate on its AI-powered tech platform.

The chance was enthusiastically welcomed by founder Billy Reid, who emphasized the shared principles of high-quality products, outstanding customer service, and a solid business culture as the foundation of this endeavor. Expanding the made-to-measure capabilities has the potential to improve the brand’s products, increase consumer interaction, and boost brand awareness, he said.

In light of the substantial market potential in this area, especially in the aftermath of the COVID-19 pandemic, Billy Reid has decided to reintroduce its made-to-measure company. Building on a fruitful business connection that began in 2023, when Knot Standard supported made-to-measure services in Billy Reid stores, Knot Standard emerged as the perfect partner for this undertaking.

The CEO of Billy Reid, Jeff Zens, was very enthusiastic about the partnership, praising the brands’ shared values, clientele, and business strategies. He stressed how the collaboration will allow the two brands to provide a more compelling consumer offer than either could on its own.

Knot Standard CEO Matt Mueller agreed, praising the partnership’s innovative spirit and the way it brought together traditional craftsmanship. Highlighting the common dedication to outstanding quality and customization, he took great delight in introducing Knot Standard’s innovative, AI-driven custom menswear and womenswear to Billy Reid’s exclusive customers.

In sum, the purchase is a smart business move on the part of Billy Reid and Knot Standard, who stand to gain a national audience and improve the made-to-measure experience as a result.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

Read more