Antler launches new Icon Collection, first big launch under MD Glenne

blog image

Antler launches new Icon Collection: With Monday’s launch of its newest offering, the Icon Collection, the renowned UK luxury luggage manufacturer Antler reached another milestone in its path to recovery. Both the tourism industry and Antler’s storied past are ushered into a new era by this launch.

The Discovery backpack, the Soft Stripe suitcase, and the Icon Stripe suitcase are all part of the Icon Collection, which is known for its classic style and unmatched durability. Out of all these silhouettes, the Icon Stripe stands out because to the “biggest carry-on,” a new product from Antler that is the largest cabin case on the market. This solidifies Antler’s position as the leading manufacturer of hard side baggage.

The collection is extensive, including a wide range of sizes and colors. Sizes include Cabin, Cabin with Expander, Biggest Cabin, Medium, and Large. Colors include Antler Green, Black, Taupe, and Heather Purple. Indigo and Mist Blue will be released in June.

In contrast, the Soft Stripe is the lightest and most environmentally friendly soft-shell luggage on the market, making it the gold standard for eco-friendly travel. Cabin, Cabin with Expander, Medium, and Large sizes are available in Antler Green, Black, and Indigo. It has a patent-pending engineering construction and is made entirely of recycled fabrics.

The Discovery Backpack rounds off the collection of luggage. It’s made of 100% recycled polyester, which is both lightweight and sturdy. It’s reinforced with twisted ripstop technology. You may choose from Heather Purple, Antler Green, and Black.

Accessory items like baggage covers, tags, straps, and packing cubes are also part of the assortment. These can be found in accent colors or matching ones, adding style and practicality to your travels.

Gathered from more than a century of travel knowledge, the line is anchored by the signature ‘Antler stripe’ design code, which attests to thorough testing, engineering brilliance, and a lifetime guarantee on all bags—all at an affordable price point.

In addition to being a watershed moment for the business, this launch also represents the first year under the leadership of Kirsty Glenne, the managing director, who has brought a fresh perspective to the position she has held for almost two years. She oversaw Antler’s rebranding, which resulted in a more polished global brand platform and an updated aesthetic that would appeal to today’s tourists all across the globe.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

Read more