Adidas celebrates heritage: In its most recent ad campaign, Adidas is drawing on its extensive cultural history to highlight a number of iconic sneakers that have changed the face of street style and fashion forever.

Gazelle, Samba, and Handball Spezial are just a few of Adidas Originals’ most famous shoe models that have endured and become cultural icons. It is worth mentioning that the Samba has seen a boom in popularity in the last year.

The ad, which features professional skateboarder Carlisle Aikens and was directed by Vincent Haycock, uses a fascinating single-take film and a sequence of still photos to portray the ageless character of these classic sneakers.

Adidas released a statement praising the ad and its promotion of the sneakers among various subcultures and communities. Wearers infuse the legendary designs with their personal style and stories. Adidas wants its followers to be even more involved, so they’re encouraging people to post their own takes on the logo using the hashtags #Samba, #Gazelle, and #Spezial.

The classic, evergreen elegance of these fashions is what makes them so popular. Famous for its timeless designs, the Gazelle, Samba, and Handball Spezial have become fashion icons, icons of street culture, and icons of sport.

With the use of new materials, technologies, and partnerships, Adidas has ensured that these styles will remain popular in the dynamic sneaker industry.

The upcoming campaign, titled “1000 Back,” will pay homage to Adidas’ legendary heritage footwear and is expected to be released on March 26th.