Dolce & Gabbana metaverse fashion offering leaves shopper fuming

blog image

Dolce & Gabbana metaverse fashion: A consumer sued Dolce & Gabbana USA Inc., claiming that the Italian luxury fashion brand mishandled the NFTs he bought for $6,000, including metaverse outfits. The mishandling, in this case, refers to the delayed distribution of the NFTs and the special perks that came with them, resulting in a loss of 97% of their worth for the buyer.

The business is alleged to have peddled Non-Fungible Tokens (NFTs) with a plethora of virtual, tangible, and experiential advantages, as detailed in the lawsuit. These NFTs were promised to be tradeable on the Ethereum network. Dolce & Gabbana allegedly promised DGFamily NFT buyers access to exclusive events, physical goods, and digital prizes, which were not fulfilled.

On Thursday, a complaint was filed in federal court in Manhattan alleging that the distribution of the NFTs and the special perks that came with them were delayed. Despite being a crucial component, the digital clothes took 20 days to arrive and were only compatible with a very small subset of the metaverse’s users. The metaverse, in this context, refers to a virtual reality space where the NFTs are intended to be used.

According to the complaint, Dolce & Gabbana failed to obtain the required approvals from the metaverse platform, a regulatory step necessary for the NFTs to function as intended. As a result, NFT holders were unable to utilize the digital ensembles for an additional eleven days following their release.

“Their standard operating procedure has been to promise products they fail to deliver, before abandoning a project and community they promised to support,” the plaintiff’s attorneys stated in the complaint.

The complainant, Luke Brown, asserts that he suffered a significant financial loss of $5,800 due to the NFTs he acquired. He has petitioned the court to rule in favor of a hypothetical group of people who purchased NFT project digital assets, highlighting the widespread impact of this issue.

The NFT marketplace UNXD is also named as a defendant in the complaint. When contacted outside of normal business hours, neither Dolce & Gabbana nor UNXD provided an immediate response to demands for comment.

The case is being heard in the Southern District of New York US District Court and is named Brown v. Dolce & Gabbana USA Inc., 24-cv-03807.


Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

Read more