Dick’s Sporting Goods and WNBA launch girls’ apparel collection

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 Joining forces for the first time ever, the Women’s National Basketball Association (WNBA) and Dick’s Sporting Goods (DSG) have introduced a groundbreaking range of athletic apparel for girls.

 

Girls may peruse the exclusive DSG collection—which includes a jacket, shorts, t-shirts, and tank tops—in select Dick’s Sporting Goods stores nationwide and online at dicks.com. The designs capture the energy and spirit of the WNBA while paying tribute to its dynamic presence; they draw inspiration from the league’s distinctive orange color as well as the individual tints of each of the twelve clubs.

 

 

 

As the official sporting goods store of the Women’s National Basketball Association (WNBA), Dick’s Sporting Goods has consistently shown its support for women’s sports and worked to raise the WNBA’s clubs and players’ profiles.

 

Melissa Christian, VP and divisional merchandise manager of kids’ gear at Dick’s Sporting Goods, stressed the company’s dedication to supporting equality and enabling girls and women in sports. She emphasized that the collection was an attempt to fill a demand in the market for clothing for young girls by providing WNBA and basketball-loving youth with apparel that celebrated their passion for the sport.

 

The Dick’s Sporting Goods agreement with the WNBA further emphasizes the company’s ongoing commitment to young athletics through its giveback program. With the help of the brand and over $100 million from The Dick’s Sporting Goods Foundation, the Sports Matter program has helped over two million children since 2014. Playing fields, equipment, registration fees, and league expenses are all taken care of by the program.

 

Colie Edison, chief growth officer of the WNBA, was excited about the partnership with Dick’s Sporting Goods and stressed the importance of the collection in elevating child participation in basketball. She brought attention to Dick’s Sporting Goods’ commitment to supporting women’s basketball and the sport for years to come. As the WNBA achieves unprecedented momentum, the introduction of this apparel collection is sure to strike a chord with its dedicated fan base and inspire even more young girls to fall in love with the game.

 


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Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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