Champion opens first Parisian store with Index+Archives line

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The newest project in Paris was revealed not long ago by Champion, the illustrious American athletic label known for its distinctive fleece sweatshirts and hoodies. Situated at 93 rue Saint-Honoré, this new address is rich in history, having once been the skating area of the Parisian streetwear store Starcow. Perfect for Champion’s first French store, this vibrant urban fashion enclave is home to Starcow’s main store as well as outlets by prestigious brands like Bleu de Paname and Carhartt.

In this new Parisian environment, Champion unveils its premium collection, Index+Archives, stepping into the spotlight alongside these urban fashion heavyweights. Displaying a blend of modern aesthetics with historical artifacts, Index+Archives presents a fresh take on a few products culled from Champion’s vast collection, which dates all the way back to the company’s founding in North Carolina in 1919. Among the many things offered by this unique collection are directional sportswear ensembles made in the US and Japan from high-quality materials and painstakingly constructed pieces modeled after those made for US institutions.

Index+Archives is an extension of Champion’s highly regarded Reverse Weave collection, which is called after the groundbreaking production method that was introduced in the 1930s. Introduced only 1.5 years ago, this collection breathes new life into classic Champion styles. Index+Archives is headed creatively by Jay Escobara, VP of design at Champion and a legendary figure in the menswear design departments of Ralph Lauren and Foot Locker, among other prestigious fashion businesses. Hoodies from the Index+Archives collections, which are priced between €100 and €250, are carefully selected recreations of Champion’s archival items.

Champion reinforces its position in a city known for its influence in the streetwear category and acquires a prominent platform to present its rich heritage by constructing this 60-square-meter boutique in the heart of Paris. Along with their locations in Milan and London, this is Index+Archives’ third European store. And thanks to Champion’s European subsidiary, the collection is available at around 100 stores across the continent, not to mention 15 cutting-edge multi-brand retailers in France.

The European arm of the Champion brand is continuing its relentless expansion plans despite the approaching change in ownership, with Authentic Brands Group supposedly taking the lead in the bidding for the company’s acquisition. Champion is still going strong, adapting to the ever-changing fashion business with creativity and endurance. They currently have 120 monobrand locations around Europe.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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