Shanghai Fashion Week: Fashion rejunvenates itself for Fall/Winter 2024

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Shanghai Fashion Week: Le Fame, a prominent Chinese label known for its modern Shanghai-style, put on a mesmerizing display, and famous figures like the famed Japanese designer Naoki Takizawa were among the honored guests at the 2024 Shanghai Fashion Week, which unfolded amid the colorful splendor of spring.

The Renown:

This year’s Shanghai Fashion Week, with the theme “Chainborne,” featured a wide variety of fashion presentations, trade exhibits, and showrooms with the goal of bringing together many stakeholders to create deep relationships. To keep up with the times, Shanghai Fashion Week teamed up with Douyin (TikTok China) for another digital fashion extravaganza. The event featured the one-of-a-kind designs of Chinese designers and attracted an enormous audience, with 117 million views to prove it.

At Hall Red, Taiping Lake in Shanghai Xintiandi, the Fall/Winter 2024 ready-to-wear collection was unveiled by Le Fame, a fashion spectacular that is about to celebrate its tenth year. With the suitable title “Modern Shanghai Trilogy,” the compilation delves into three mesmerizing chapters: “Shanghai Glamour,” “Shanghai Moonlight,” and “Shanghai New Classical.” The label collaborated with independent designer Zhong Zixin to reinterpret Shanghai’s trademark style and tradition, looking to the sumptuous 1920s and modern Shanghainese women for inspiration.

“The opening show slot is a significant milestone for brands like Le Fame, blending designer flair with commercial viability,” said Wang Manxiu, co-founder of Le Fame. It’s about time Shanghai celebrated a brand that embodies the city’s unique style. Le Fame is ready to take on the world with its staggering yearly revenue of approximately 250 million yuan in 2019.

The Mode Trade Show


Amidst the vibrant Shanghai Fashion Week festivities, the 2024 Fall/Winter Mode Shanghai Fashion trade show stood out, drawing in a plethora of local and international newcomers. Eleven showrooms and roughly 300 brands and enterprises were welcomed by Mode. Overseas exhibitors made up nearly half of the ensemble, a 10% increase from last year. Many of these exhibitors have deep roots in the supply chain domain.

An illustrious premium down jacket manufacturer called Raxxy recently made headlines for its innovative 3D reconstruction technology and the several patents it unveiled that showcased its innovative craftsmanship. William Shen, founder of the brand, made the comment, “We are at the vanguard of fashion innovation, ushering in a new era of fashion technologies,” citing traditional Chinese bamboo weaving as an inspiration.

Over the last three years, Shanghai Fashion Week has played a crucial role in supporting the meteoric rise of labels such as Raxxy. The brand’s entry into the European market through boutique distributes was made possible, according to Shen, by its partnership with a European brand management firm.

The cashmere supply chain label Dongli was also present at the Mode presentation. At the Shanghai Fashion Week main exhibition venue, Dongli debuted its newest collections in collaboration with Siqiyoung, a fashion label started by the famous blogger Maggie Yang Siqi, and Douyin.

Dongli, a leader in cashmere sweater production, sees Shanghai Fashion Week as a way to increase its visibility, receive feedback from customers, identify trends and needs, grow its customer base both at home and abroad, solidify its position in the fashion industry, forge partnerships with well-known brands and designers, and ultimately drive the industry’s progress.

Spaceship M

M Space, an annual tradition, highlights the principles of “sustainable fashion development” and “fashion business innovation,” exploring the current state of the industry, its prospects, and obstacles, and sparking discussions about potential paradigm shifts, models, and trends in the future. Sustainable development, artificial intelligence, e-commerce, and supply chain improvements are the event’s revolving themes.

Thierry Andretta, Mulberry’s worldwide CEO, spoke highly of China’s expanding market, praising its growth over the past five years in particular and the meteoric rise of sustainable fashion ideas in China. Andretta explained Mulberry’s future plans, which include using AI to make marketing more visually immersive and increase customer engagement, all while highlighting the company’s dedication to environmental responsibility.

The discussion was enriched by Wang Junhong, ED and VP of Lilanz Group, who asked, “Can the principles of sustainable development not be understood through a business lens?” In order to make significant contributions to sustainable development on a global scale, brands need to do more than just survive; they need to grow in power and influence.

Be Here On Time


As a highlight event of Shanghai Fashion Week, Ontimeshow represents the height of fashion brilliance. The star of Ontimeshow, Gu Yeli, was interviewed by over a coffee meetup in an informal setting. With an intense emphasis on international fashion designer labels, carefully tuned to appeal to the discriminating Chinese market, Ontimeshow quickly rose to the position of leading invitation-only fashion trade show in China after its 2014 debut.

Over the past decade, Ontimeshow has grown from 48 participating brands to an astounding 4,000, drawing an aggregate audience of over 200,000 people, including buyers, exhibitors, and press luminaries, to its sprawling 25,000 square meters in the West Bund precinct.

A fortuitous phone conversation from Lv Xiaolei—the general secretary of the Shanghai Fashion Week Organizing Committee—to Yeli was the spark that ignited the idea for Ontimeshow. In 2014, Yeli took advantage of a fortunate opportunity that had previously been considered: opening a men’s fashion multi-brand boutique. The name “Ontimeshow,” which means “right timing, harmonious people, and favorable circumstances,” perfectly captures the spirit of the cause. The events that surround Shanghai Fashion Week represent a path characterized by change and development. The ever-changing retail environment, full of ups and downs, highlights the need for the fashion industry to stand together and support each other.

Shanghai Fashion Week’s unprecedented success has opened up countless business prospects beyond what could have been imagined. As a result of this expanding ecosystem, many new platforms and service providers have emerged, including Labelhood, Ontimeshow’s Roomroom, Tube, and Not Showroom, all of which are dedicated to showcasing Chinese designers. Being at the forefront of fashion’s unstoppable upward momentum, Chinese designer firms are seeing spectacular growth thanks to Shanghai Fashion Week.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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