Los Angeles Pop-Up Shop for Valentine’s Day by Skims
Just in time for Valentine’s Day, Kim Kardashian and her Skims brand of undergarments, shapewear, loungewear, and swimwear will make a special appearance.
Starting on Wednesday, Skims will have a physical location within a small, rounded-edged stand-alone cube inside the Westfield Century City shopping center in Los Angeles for five days. The cube was created by Willo Perron in collaboration with his studio Perron-Roettinger.
There will be 12 Valentine’s Day-related collections available for customers to browse. On January 26, the Skims Valentine’s Day Shop went live online.
“This is a continued effort to connect with our customers and share the Skims brand through immersive shopping experiences that bridge art and commerce.
According to Jens Grede, CEO of Skims, who started the company with his wife, Emma Grede, and famous person Kim Kardashian to support body acceptance, after the success of our Valentine’s Shop online, we want to give our consumers the chance to experience the product and the brand firsthand.