REKLAIM may be one of the fastest-growing names in the luxury resale world that most consumers haven’t yet heard of—until now. Known within retail circles for supplying pre-owned luxury watches and handbags to some of the world’s most iconic department stores, the company is now expanding into a direct-to-consumer model. The goal: to redefine how the world shops pre-owned luxury and lead what it calls the Conscious Luxury movement.

Founded by Kamran Razavi and James Thomas, REKLAIM uses a proprietary AI-driven procurement platform to source rare and sought-after pieces, including high-ticket items like the elusive Birkin Rock 25, which can fetch upwards of $100,000 even in the secondary market. This technology-driven strategy has helped the company quietly build a powerful B2B business, becoming a go-to sourcing partner for top-tier retailers.

REKLAIM was built with a clear mission—to empower every link in the luxury value chain. From consumers and retailers to the planet and even the original brands, the company is reimagining the resale space with technology, scale, and a strong ethical lens. After operating under the radar as a B2B engine for the last few years, REKLAIM is stepping out into the spotlight with a direct-to-consumer web platform and a new ambassador program, the Conscious Collective, which includes notable names like Elsa Hosk.

What began as a first-of-its-kind sourcing technology has now evolved into a key player in the luxury resale ecosystem. Over the past year, REKLAIM has launched more than 100 shop-in-shop locations in stores including Selfridges, Nordstrom, and Jared. These strategic partnerships laid the foundation for what’s next: a curated, data-backed experience for end customers seeking immediate access to rare luxury items—without the waitlists or bundled purchases often demanded by traditional brands.

According to Razavi, REKLAIM has access to over $10 billion worth of inventory from global luxury providers. Their AI platform scans and aggregates offerings in real-time, curating a selection for retail partners and now, for individual customers through the new web platform. Unlike many resale models, REKLAIM doesn’t sit on massive amounts of stock. Instead, it operates dynamically, purchasing only what it needs at the right moment, helping maintain flexibility, selection, and financial efficiency.

The company’s approach promises not only better prices and greater access but also a smoother, more luxurious customer journey. Razavi sees REKLAIM as a response to the outdated and often frustrating experience of shopping for high-demand items directly from heritage luxury houses, where even expressing interest in an item can lead to years-long waits and complex purchasing hurdles.

REKLAIM’s tagline, “Whatever, Whenever,” reflects the brand’s belief that customers shouldn’t have to earn the right to buy something. Unlike traditional retailers that may require a customer to buy tens of thousands in other merchandise before being offered a coveted handbag or watch, REKLAIM strips away the barriers and democratizes the luxury experience.

For brands, Razavi believes the model is ultimately beneficial. It offers a controlled, brand-aligned resale experience that keeps their products out of garage sales, WhatsApp groups, and unregulated online marketplaces. By centralizing luxury resale in high-touch environments that respect the brand’s legacy, REKLAIM enhances—not diminishes—their appeal.

Retailers also benefit from unprecedented flexibility and margins. They can choose which brands to stock, respond to customer demand in real-time, and gain access to a vast inventory of verified, authenticated pieces backed by REKLAIM’s AI engine.

Looking ahead, REKLAIM plans to complement its online presence with physical flagship stores. These will be limited in number but designed to deliver an immersive, boutique experience. With the first standalone REKLAIM stores expected to open later this year or early next, the brand aims to become the world’s first true pre-owned maison—a luxury house dedicated entirely to expertly sourced, previously owned icons.

REKLAIM’s evolution from a backend tech company to a consumer-facing brand marks a turning point in the resale market. As shoppers grow more selective and sustainability-focused, REKLAIM is poised to lead a new era of luxury where access, ethics, and experience come together—without compromise.

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