India’s beauty landscape is undergoing a profound transformation. Driven by premiumization, a heightened focus on efficacy, and a growing consciousness about sustainability, a new wave of homegrown brands is reshaping the skincare industry. Among them, RAS Luxury Skincare has emerged as a clear frontrunner, redefining luxury through a clean, farm-driven ethos that speaks to both performance and purpose.

At the heart of RAS’s philosophy is its trademarked Farm-To-Face approach — a model rooted in integrity, transparency, and sustainability. All of the brand’s 30 to 40 active botanicals are grown on their own organic farms in Chhattisgarh, giving them complete control over sourcing and quality. This vertically integrated model has not only earned consumer trust but also investor confidence. RAS has scaled rapidly, growing at a CAGR of 140% and raising three rounds of funding — including a recent $5 million Series A led by Unilever Ventures.

Founded by Shubhika Jain, alongside her mother Sangeeta Jain and sister Suramya Jain, RAS started as a passion project in a small Indian town and has since blossomed into a formidable clean beauty powerhouse. With 85 SKUs and a flagship product — the 24K Gold Radiance Beauty Boosting Face Elixir — the brand now draws 50% of its revenue from direct-to-consumer platforms, including its website, Nykaa, Amazon, Zepto, and BlinkIt.

RAS’s differentiation lies in its unwavering commitment to clean ingredients, clinical results, and a luxurious, sensorial experience. The brand’s success isn’t just about effective formulations — it’s about storytelling, values, and the promise of indulgence without compromise. Its Conscious Beauty ethos resonates deeply with modern consumers who are looking for more than just skincare — they’re seeking products that align with their values and fit seamlessly into their lifestyle.

With only two retail stores in Navi Mumbai and Raipur, RAS is now preparing for a major brick-and-mortar expansion. Over the next three years, the brand plans to open 30+ exclusive stores across India. Simultaneously, it is investing heavily in R&D, marketing, and new product categories — particularly in luxury haircare and skincare-infused makeup.

“Our vision is to become India’s #1 luxury natural skincare brand by 2026,” says Shubhika Jain. “And we’re actively preparing for global expansion with pilot programs in markets like the Middle East, Southeast Asia, and the U.S.”

The journey began when Jain, after graduating from Lady Shri Ram College, joined the family’s essential oils business. Witnessing the flood of misleading “natural” beauty products in the market, she saw an opportunity to create a brand that was both genuinely clean and uncompromising in performance.

“What began as a line of face oils became a complete skincare brand,” she recalls. “We knew from the start that we wanted to build something deeply authentic — a brand that doesn’t just use clean ingredients but lives by that philosophy from soil to shelf.”

With a loyal and growing consumer base, RAS has become a case study in how Indian beauty brands can blend tradition, innovation, and ethical practices to create truly global-ready offerings. Their expansion into makeup and haircare is just the beginning of a much broader vision.

Looking ahead, RAS is not only setting the bar for clean luxury beauty in India but is also positioning itself as a global leader in the space — one that champions traceability, sustainability, and indulgence in equal measure.

“The Indian beauty consumer today is informed, values-driven, and ready to invest in experiences that feel as good as they look,” says Jain. “We’re here to meet them at that intersection — with science-backed formulas, planet-positive practices, and products that genuinely transform.”