Pandora has been named the world’s most sustainable consumer brand, according to a new ranking by Corporate Knights, marking a major milestone for the Danish jewelry company’s long-term sustainability strategy. The recognition places Pandora at the top among consumer-facing brands globally, highlighting its progress across climate action, materials sourcing and corporate transparency.

The ranking is based on Corporate Knights’ annual sustainability assessment, which evaluates companies on factors such as environmental impact, governance, supply chain practices and social responsibility. Pandora stood out for its clear targets, measurable results and consistent reporting, particularly in areas related to emissions reduction and responsible production.

One of the key drivers behind Pandora’s performance is its shift to using 100 percent recycled silver and gold across its jewelry lines. By moving away from newly mined metals, the brand has significantly reduced its carbon footprint while maintaining product quality and design standards. The transition supports Pandora’s broader goal of lowering environmental impact across its entire value chain.

Pandora has also committed to science-based climate targets aligned with limiting global warming to 1.5 degrees Celsius. The company aims to halve its greenhouse gas emissions across operations and supply chains by 2030 and reach net-zero emissions by 2040. These targets are supported by investments in renewable energy, energy-efficient manufacturing and closer collaboration with suppliers.

Beyond environmental measures, Corporate Knights noted Pandora’s strong performance in corporate governance and transparency. The company regularly publishes detailed sustainability reports and tracks progress against clearly defined benchmarks, allowing stakeholders to assess its performance year over year.

Pandora’s sustainability strategy has increasingly become part of its core business model rather than a separate initiative. Executives have emphasized that responsible practices are essential to long-term growth, especially as consumers become more aware of how products are made and where materials come from.

The recognition comes at a time when the jewelry industry is facing growing scrutiny over sourcing, labor practices and environmental impact. Pandora’s approach positions it as a leader within the sector and sets a benchmark for other global brands looking to improve sustainability without sacrificing scale.

Corporate Knights’ ranking focuses on measurable performance rather than pledges alone, which makes Pandora’s top position particularly notable. The company’s ability to combine ambitious goals with concrete action has helped it stand out in a crowded field of multinational brands.

As sustainability continues to shape purchasing decisions and investor priorities, Pandora’s ranking reinforces the idea that environmental responsibility and commercial success can move forward together. For the brand, the recognition is both a validation of years of work and a signal that sustainability will remain central to its future strategy.