Digital beauty brand LookFanfastic continues its jouney into physical retail with a new concept space arriving in Bristol’s Cabot Circus on 27 February.

Chosen for the city’s “diverse population, strong student community and established online customer base” it’s a “natural next step in the brand’s evolving omnichannel strategy,” the THG Beauty-owned division said.

Spanning 3,000 sq ft, the concept store has been designed to be “truly experiential, putting discovery and participation at the heart of the customer journey”.

Customers will be able to shop across core beauty categories including skincare, haircare, fragrance, bodycare and cosmetics.

It will feature a line-up of brand partners including Jo Malone, Tom Ford, YSL, Armani, Medik8, Color Wow, Sol de Janeiro and Laneige.

However, a standout feature will be LookFantastic’s Beauty Box concept, an ever-changing edit that refreshes every month.

“Each curation invites customers to discover and trial the latest brands and products in an accessible, inspiring way, making every visit feel new and exciting” it said.

The store will also feature a dedicated skin service room, where a skincare specialist will deliver treatments, alongside flexible space for brand activations, pop-ups and window takeovers.

“These elements allow the store to evolve with trends, launches and customer needs, reflecting the fast-moving beauty landscape”, it added.

Lucy Gorman, chief executive of THG Beauty, also said: “Our Bristol store is about creating a space that puts discovery and community at the heart of the LookFantastic experience.

“The store journey has been carefully considered to reflect how beauty halls have evolved. Rather than overwhelming choice, products are presented through curated, storytelling-led edits that guide customers through each category.”