Dior has released its first coed advertising campaign to mark the arrival in stores of the debut collections by creative director Jonathan Anderson, the first designer to oversee both women’s and men’s lines at the historic fashion house. The spring campaign, photographed in Paris, signals a shift in Dior’s visual identity and highlights Anderson’s fresh approach to the brand’s wardrobe codes.

The campaign was shot by renowned photographer David Sims and features a diverse cast that includes actress Greta Lee, football star Kylian Mbappé, actor and director Louis Garrel, and rising French actor Paul Kircher. They are joined by models Sunday Rose daughter of Nicole Kidman and Keith Urban Laura Kaiser and Saar Mansvelt Beck. 

Dior described the group as a “clique” with a liberated sense of style, embracing individuality and a playful approach to dressing. The imagery was created in both colour and black-and-white formats and embodies the shared thread between Anderson’s first men’s and women’s runway shows, which debuted in June and October, respectively. 

The cast was photographed in settings that feel intimate and spontaneous rather than formally staged. Some shots show Sunday Rose, Saar Mansvelt Beck and Laura Kaiser lounging on a Louis XVI-style settee, dressed in a mix of sheer evening gowns and Dior shoes featuring distinctive bows, a motif Anderson has made prominent in his seasonal designs. 

Greta Lee, named a Dior brand ambassador in September, appears in a frame trying on black slingback shoes next to a display of footwear designed by Dior’s new shoe director, Nina Christen. Her steady presence on red carpets, including at the Venice Film Festival and the premiere of Tron: Ares, has boosted her profile as a modern face of the house. 

Paul Kircher, known for his acclaimed roles in Winter Boy and And Their Children After Them, is shown wearing key pieces that echo Dior’s archives. His outfits include a forest-green Donegal tweed Bar jacket and cargo shorts with deep pleats inspired by the 1948 Delft dress. Dior said Kircher’s energy and charm capture the “elegant yet youthful” spirit the brand is exploring under Anderson. 

Mbappé, who has been a Dior ambassador since 2021, brings a grounded glamour to the campaign. Photographed in looks ranging from relaxed sweaters and jeans to formal tuxedos, he appears both at ease and refined, reinforcing the campaign’s blend of everyday style with elevated tailoring. 

Louis Garrel adds a distinctly French nonchalance to his frames, appearing in classic pieces such as a grey flannel suit and a knitted apple-green cape. Dior said his effortless charm reflects the brand’s vision of timeless yet contemporary fashion. 

The campaign reflects Anderson’s vision for Dior a look that is historically aware but modern in execution. Many of the images highlight fresh takes on wardrobe staples like denim and knitwear, alongside more formal items such as lace evening gowns, stiff collars and ties, nodding to Christian Dior’s 18th-century inspirations while making them relevant today. 

In addition to the cast, the campaign teases key accessories set to hit store shelves. These include fresh iterations of the Lady Dior bag, Bow bags, and Book Tote styles embroidered with literary classics like Bram Stoker’s Dracula. Men’s accessories such as the Normandie bag also feature, along with forthcoming women’s designs including the Cigale, Crunchy and Diorly bags, and a Lady Dior piece covered in red tassels in collaboration with artist Sheila Hicks.

Footwear is also highlighted, with Dior promoting styles such as Initials, Aurore, Bow, Muse and Bloom for women, and Roadie, Saltwind and Archi for men, alongside a full ready-to-wear selection. 

The campaign was styled by Benjamin Bruno, a longtime Anderson collaborator from his time at Loewe, with makeup by Yadim Carranza and hair by Guido Palau. For the images featuring Mbappé, makeup was done by Luna Betsch with Palau and Brice Tchaga on hair. 

Dior’s decision to present a unified coed campaign diverges from the brand’s recent polished visual approaches, opting instead for a more naturalistic and human feel. This shift marks the most visible change in imagery since Anderson was confirmed as Dior’s eighth creative director last year, and is expected to influence store displays and merchandising across Dior’s flagship stores and pop-ups around the world. 

In his statement about the images, Anderson said that the campaign captures the essence of the Dior he has been working toward: elegant, youthful and infused with a sense of modernity. He emphasised the importance of style as personal expression, and of clothing that allows individuals to become “a new character” each day. 

The coed campaign comes as Anderson continues to build out Dior’s global ambassador roster. Since his arrival, the house has welcomed a range of new faces, including Lee, Mikey Madison, Mia Goth, Lingling Kwong, Orm Kornnaphat and 070 Shake. These appointments reflect a broader strategy to refresh Dior’s image and expand its cultural reach across entertainment, fashion and international markets.

With the campaign now live alongside the first in-store drop of Anderson’s debut collections, Dior is positioning itself for the next era under his leadership one that bridges archival references with contemporary energy and invites wearers to explore a more transversal, inclusive way of dressing.