Tiffany & Co. has appointed David Ponzo as its new deputy chief executive officer, expanding his role within the luxury jeweller’s senior leadership team. In this position, Ponzo will support strategic leadership across the company as Tiffany continues to grow under LVMH’s ownership.

The move underscores Tiffany’s ongoing development in the global luxury market, as the brand builds its executive ranks to drive commercial performance and long-term growth. Ponzo’s appointment comes at a time of broader leadership changes within LVMH’s luxury portfolio.

Ponzo brings extensive international experience to his new role, having served in senior management positions across major luxury houses. Most recently, he was executive vice president of global commercial activities at Louis Vuitton, where he oversaw commercial strategy and operations, including retail network performance and e-commerce initiatives.

Prior to his tenure at Louis Vuitton, Ponzo held leadership roles across several notable brands. His career includes executive posts at Omega and Swatch in Southeast Asia, as well as leadership responsibilities at Christian Dior SE. His global experience in luxury and retail has been cited as a key asset for his transition to Tiffany & Co.

As deputy CEO, Ponzo will work closely with Anthony Ledru, Tiffany & Co.’s chief executive officer, who has led the brand since its acquisition by LVMH a deal that closed in 2021 and positioned Tiffany as a cornerstone of the group’s Watches & Jewelry division.

Ledru’s leadership has focused on reinforcing Tiffany’s heritage while expanding its global footprint and consumer engagement. Under his guidance, Tiffany has pursued refreshed branding, new retail concepts, and broader market initiatives aimed at both traditional and emerging luxury consumers.

Ponzo’s expanded role is expected to involve strategic oversight across commercial and operational functions, helping to steer Tiffany in areas such as retail performance, marketplace positioning, and client experience. His background in managing large global networks and understanding varied regional markets is seen as valuable for bolstering Tiffany’s competitive edge.

Industry observers note that deputy CEO roles in luxury houses often act as critical support functions, aligning business units and facilitating execution of long-term strategy. In many cases, deputy CEOs bridge the gap between day-to-day operations and high-level strategic planning, ensuring continuity and coherence in leadership. The appointment signals Tiffany’s intent to reinforce executive capacity as it navigates an evolving luxury landscape.

Luxury jewellers like Tiffany face ongoing market pressures as consumer preferences shift and digital channels become even more important to sales and brand engagement. Strengthening senior leadership with executives experienced in global commercial strategy such as Ponzo helps support adaptation to these shifts. Ponzo’s career has been marked by growth-oriented leadership roles. In Japan, where he led Louis Vuitton’s operations, he was credited with enhancing brand positioning and cultivating strong relationships with local clients — skills that are likely to be relevant as Tiffany expands in key global markets.

His academic background includes a master’s degree in business and economics from Université de Neuchâtel, adding a strong analytical foundation to his operational expertise.

While Tiffany’s exact responsibilities for Ponzo in his new deputy CEO role have not been detailed publicly, analysts expect him to be involved in commercial growth strategies, retail network optimization, and cross-regional leadership coordination. These areas are often central to luxury brand performance, particularly for heritage names with expansive global presences like Tiffany.

The appointment follows a period of leadership shifts within LVMH’s luxury portfolio, with various executives moving across brands and roles to support evolving priorities. These changes reflect the conglomerate’s broader approach to talent mobility and strategic alignment across its maisons.

Tiffany & Co. remains one of the most iconic luxury jewellery brands, known for its signature designs, craftsmanship and global retail footprint. Strengthening its leadership team with experienced executives like David Ponzo is part of a broader effort to sustain growth and reinforce its position in a competitive luxury market.

As Ponzo steps into his new role, stakeholders will be watching how his influence shapes Tiffany’s commercial and strategic trajectory in the months ahead, especially in key regions such as North America, Europe and Asia.

Overall, the appointment of David Ponzo as deputy CEO reflects Tiffany & Co.’s ongoing evolution and commitment to building depth in leadership as it continues to expand and adapt to changing global luxury trends.