Casio America names new VP: The strategic appointment of Shermeen Greenmun as vice president of the timepiece business by Casio America Inc. marks a major milestone in the company’s history.

As part of her new role, Greenmun will be in charge of the Americas operations for Casio’s watch division. She will also be responsible for leading efforts to increase the brand’s visibility and attract new customers.

Greenmun provides a depth of knowledge to her new position thanks to her stellar career that spans more than 25 years in the worlds of high-end jewelry and fine horology. Her extensive background working with prestigious international watch brands including Grand Seiko, Breguet, Rolex, and Omega has given her a unique perspective on marketing and brand management. It is worth mentioning that Greenmun has a history of effectively launching and relaunching brands in the highly competitive American market.

In view of the company’s recent achievements, Tomoo Kato, President and CEO of Casio America, Inc., was quite enthusiastic about the appointment of Greenmun. “As we commemorate the 50th anniversary of Casio’s watch business and the 40th anniversary of G-Shock, we recognize both brands’ enduring legacies,” Kato added. Specifically, he highlighted Greenmun’s expertise in growing the legendary G-Shock brand while maintaining its Absolute Toughness core value as crucial to Casio’s strategic goals.

The Casio Computer Co., Ltd. of Japan is a well-known producer of consumer electronics and commercial equipment solutions. Casio America, Inc., the U.S. subsidiary, was founded in 1957. A wide variety of consumer electronics, such as calculators, keyboards, mobile presenting devices, watches, and cash registers, are available from this business.

Greenmun thanked Casio for the chance to reflect on her personal connection with the company and shared her enthusiasm for contributing to its further success. “Casio is one of the most trusted and beloved brands in the world,” said the woman. “It’s an honor to join a company with such a rich history, and I look forward to playing a role in its evolution and continued prominence in the luxury timepiece sector.”

Casio America is positioning itself for future success in the changing watch market landscape with Greenmun’s appointment, which highlights the company’s dedication to innovation and growth.