Bobbi Brown’s clean beauty brand Jones Road is moving beyond makeup and skincare with the launch of its first dedicated body care collection, marking a significant expansion for the label. The new line featuring a body scrub, shower gel, body lotion, body cream and body oil is designed to nourish and protect skin while staying true to the brand’s minimalist, performance-oriented ethos. 

The expansion into body care arrives as Jones Road continues to grow its product portfolio. Since launching in 2020, the brand has built a reputation for clean, easy-to-use formulations aimed at enhancing natural beauty rather than masking it. With this latest rollout, founder Bobbi Brown underscores her belief that skincare should extend beyond the face to support overall skin health and daily self-care rituals. 

The body line is crafted with ceramide-enriched “intentional” formulas aimed at comforting dryness, restoring softness and supporting the skin’s moisture barrier. The products are lightly scented with citrusy and floral notes, bringing an added sense of everyday luxury to routines that are typically utilitarian. 

Brown has emphasized the importance of caring for body skin on par with facial skincare, saying that nourishing the body daily is a ritual she doesn’t want to skip. The new collection reflects that perspective, combining sensorial textures with ingredients that aim to support stronger, healthier-feeling skin. 

The Body Collection introduces five products:

• Body Scrub—A gentle exfoliant formulated to remove dry, dull surface skin while prepping the body for deeper hydration.
• Shower Gel—A rich, gel-to-foam cleanser that cleans without stripping natural moisture or leaving skin tight.
• Body Lotion—A hydration booster formulated with ceramides, squalane and sodium hyaluronate to soothe dryness and reinforce the skin’s natural barrier.
• Body Cream—A richer, more emollient moisturizer for areas that need extra nourishment during colder seasons or after sun exposure.
• Body Oil—A lightweight oil designed to lock in moisture and leave skin feeling silky with a subtle sheen. 

While Jones Road’s roots are in makeup, Brown has steadily expanded into skin care over the years, with earlier launches including cleansers, creams, sticks and serums aimed at hydration and skin nourishment. This move into body care feels like a natural extension of that philosophy, reinforcing the brand’s holistic approach to skin health.

From its inception, Jones Road has championed clean formulations and versatility. The original makeup line was built around multi-use, minimalist products that deliver a “no-makeup makeup” look and work across ages, skin types and tones  principles that have carried over into skin care and now body care. 

The brand’s skincare launches in recent years including popular moisturizers, balms and treatments also emphasized simple, effective formulas that enhance the skin’s natural appearance and prepare it for makeup or wear alone. Those products were developed with ingredients that support hydration and barrier function, aligning with Brown’s broader emphasis on skin health. 

Jones Road’s product strategy has resonated with consumers, contributing to the brand’s rapid growth. Recent reporting notes that Jones Road generated significant revenue through consistent expansion and thoughtful product development, all while maintaining its “clean, no-fuss” aesthetic. 

The body care launch also dovetails with Jones Road’s broader retail expansion efforts. The brand has been rolling out brick-and-mortar stores across the U.S., expanding its physical footprint to bring its clean beauty philosophy into more shopping destinations.

While Jones Road remains rooted in clean beauty, it has diversified its offerings to include trending categories like sunscreen with multiple shade options and textured skincare favorites that complement natural makeup looks. These products leverage approachable, easy-to-use formats that reflect Brown’s decades of experience as a makeup artist and entrepreneur.

The move into body care also reflects broader consumer interest in products that support overall wellbeing and daily self-care. Body products that combine nourishment with a pleasant sensory experience fit into modern beauty routines that value simplicity, efficacy and ritual. With its first body line, Jones Road is positioned to meet that demand with formulas that feel elevated yet intuitively usable. 

Jones Road’s expansion is not just about adding new products; it represents a continuation of Bobbi Brown’s long-standing approach to beauty, focusing on essentials that enhance confidence, celebrate natural beauty, and fit into real lives. This body care line underscores her belief that great skin, whether on the face or body, starts with thoughtful care and quality ingredients.

As Jones Road rolls out the body collection slated for availability starting early January, the brand is expected to weave these products into its broader storytelling through retail activations, digital content and seasonal campaigns. For long-time fans and new customers alike, the launch expands the ways they can experience Jones Road’s philosophy of clean, effective, uncomplicated beauty. 

With Brown’s leadership and the brand’s growing repertoire, Jones Road’s body care collection represents both a milestone and a strategic next step in the company’s evolution keeping true to its core identity while broadening its impact on all aspects of daily skin care routines.