Tru Fragrance & Beauty acquired by Monogram Capital

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Tru Fragrance & Beauty acquired by Monogram: An important development was announced on Tuesday by Monogram Capital Partners, who disclosed that they had acquired a majority interest in the market leader in beauty brands, Tru Fragrance & Beauty. The varied portfolio of fragrance and beauty brands owned, licenced, and exclusive by Tru Fragrance & Beauty is well-known.

Unveiling the specifics of the deal, Monogram’s investment is set to fuel Tru’s expansion and growth. Aside from launching new brands and licencing agreements, this injection of funds will allow for enhanced distribution in important countries like the U.S., Canada, the U.K., and Europe. With its knowledge in brand marketing and operational efficiency, Monogram plans to support Tru’s programmes for developing talent and look for strategic acquisitions to round out its offerings.

Tru CEO Eric Bilenko was very enthusiastic about the collaboration, praising Monogram’s history of supporting consumer brand innovation. Under Monogram’s direction, he detailed Tru’s future objectives for brand development and expansion, stressing the company’s dedication to providing outstanding customer experiences in the beauty and fragrance industries.

Monogram has shown its unwavering faith in the beauty industry’s future growth potential with its seventh investment in the past five years. Monogram has shown its commitment to supporting innovative and forward-thinking firms in the beauty industry by investing in Beach House Group, D.S. & Durga, and Live Tinted, among others.

Cooperating with Tru’s management team to leverage the company’s momentum was something that Oliver Nordlinger, Co-founder and Partner at Monogram, was really excited about. He spoke highly of Tru’s worldwide supply chain agility and robust corporate culture, praising the company’s capacity to spot and seize new market opportunities.

Tru Fragrance & Beauty has been around since 1969, and the present management team took over the company in 2004. They run their business out of two facilities in New York City and Willowbrook, Illinois. Le Monde Gourmand, Lake & Skye, and licenced scents under well-known trademarks like Yellowstone and Wrangler are just a few of the many brands in the company’s varied portfolio. Tru is set to further strengthen its position as a frontrunner in the beauty and fragrance market and speed up its growth trajectory with Monogram’s backing.


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Mia Collins

Mia's love for beauty innovation and her insights into modern lifestyle choices make her the go-to writer for readers seeking to stay ahead of the style curve.

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