The 14 Best Beauty Launches

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The 14 Best Beauty Launches: Beyoncé launched her long-awaited hair-care line, Cécred; Eight Saints dropped an already-sold-out eye cream that’s like filler in a bottle. And L’Oréal Paris delivered its latest statement-making mascara.

February Launches

CECRED

After testing the line alongside Beyoncé’s longtime hairstylist, Neal Farinah, and Mrs. Tina Knowles herself, I fell in love with the entire Cécred line. It’s nourishing, reparative, and science-forward. The full line includes eight products — Clarifying Shampoo & Scalp Scrub ($38), Hydrating Shampoo ($30), Moisturizing Deep Conditioner ($38), Reconstructing Treatment Mask ($42), Fermented Rice & Rose Protein Ritual ($52), Ritual Shaking Vessel ($20), Moisture Sealing Lotion ($38), and Nourishing Hair Oil ($44). You can get them all in this Super Fan Bundle.

February Launches

ACT+ ACRE

When you have hard water, it dries out your strands and skin, causes hair color to fade prematurely, and clogs up your showerhead, leading to diminished water flow. This new filter from scalp-and-hair-health brand Act+Acre is here to help. It uses three filters — KDF 55, calcium sulfite, and coconut-activated carbon — to remove chlorine, bacteria, algae, chloramines, and odor-causing agents to leave your skin and hair healthy. The fixture is made of a mix of black and silver to match standard bathroom fixtures.

February Launches

AVEDA

Tack this new bond-building flash treatment on to the end of your wash-day routine for stronger, shinier, and smoother strands. In just 10 seconds, it coats the hair with a plant-based bond-building molecule, an emollient-rich blend of sacha inchi, green tea seed, and avocado oil, and a protective mix of coconut– and corn-derived ingredients to create a high-shine, lightweight coating. Additionally, cuticle-smoothing lactic acid and lipid-rich lamellar liquid crystal technology resurface the cuticle and lock in luster.

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February Launches

AERIN

Breathe in springtime with a spritz of Aerin’s latest fragrance. It blends bright notes of grapefruit and lemon with floral notes of tiare and gardenia. “Mediterranean Honeysuckle limited editions have always been inspired by traveling to one of my favorite places in the world,” says brand founder Aerin Lauder on the brand’s site. “This season is the first time we’re leaving the Mediterranean for a faraway destination filled with sparkling citrus, exotic florals, and a sense of complete escape.”

February Launches

MAKEUP FOR EVER

MAKE UP FOR EVER’s latest foundation is comprised of 86 percent skin-care ingredients. It drenches skin in nourishing hyaluronic acid, glycerin, jojoba seed oil, avocado oil, vitamin E, and more while providing buildable and dewy medium coverage. The texture is creamy and hydrating, making it best suited for those with normal, dry, mature, and/or sensitive skin.

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February Launches

U BEAUTY

The star of this hydrating oil-serum is astaxanthin, a powerful antioxidant that targets signs of premature aging caused by stagnant cells and oxidative stress. It’s what gives the oil its orange hue, as it’s naturally a vivid shade of red or pink. It’s supported by a blend of avocado oil, vegan squalane, hyaluronic acid, vitamins C and E, and peptides for a deeply nourishing and multi-tasking formula.

February Launches

EIGHT SAINTS

This plumping eye cream is SO good that it’s already sold out on the brand’s site (but don’t worry — you can snag it on Amazon.) It’s got loads of hyaluronic acid to rehydrate and instantly plump fine lines and wrinkles while peptides and niacinamides work hard behind the scenes to promote skin-forming collagen production, regulate oil production, and diminish discoloration.

February Launches

VIRTUE

This leave-in serum treats hair with a dose of Alpha Keratin 60ku, a hair-identical protein that instantly repairs the broken bonds and damaged proteins that give hair its strength and elasticity. Plus, it refills the strands with keratin that gets depleted from heat and chemical processing, yielding smoother, softer, and more resilient hair.

February Launches

BELIF

The Aqua Bomb is one of Belif’s tried-and-true best sellers. This relaunch features a new and improved formula that’s even more hydrating than the OG. The star ingredients are gently exfoliating niacinamide, water-loving hyaluronic acid, and moisturizing squalane. The trio works together to slough away dead skin cells while giving the new ones a big gulp of hydration. Plus, the water-cream formula provides skin with a soothing tingle that feels glorious.

February Launches

PHYTO

Phyto revamped its Repair line with four new launches. They include the Repairing Shampoo ($26), Repairing Conditioner ($28), Intensive Repair Mask ($38), and Heat Protection Anti-Breakage Spray ($30). Each product contains keratin A18+, a replenishing protein that strengthens, repairs, and protects hair, along with shine-enhancing organic mallow extract.

February Launches

L’OREAL

L’Oréal’s latest mascara offering is all about volume. This longwear formula creates a thick and fanned-out lash that’s clump, flake, and smudge-resistant and wears beautifully for up to 24 hours. It comes in three eye-defining shades — Blackest Black, Black, and Black Brown.

February Launches

LION POSE

Mineral sunscreens have two drawbacks — they’re often drying and leave a thick white cast. Zinc oxide and titanium dioxide are naturally white, and the former is a mild astringent, but with proper formulation, that white cast and dry finish can be mitigated. This SPF 42 all-mineral sunscreen is made with a sheer-ish form of non-nano zinc oxide and moisturizing squalane. Plus, it has glutathione, a powerful antioxidant that protects skin from free radical damage.


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Mia Collins

Mia's love for beauty innovation and her insights into modern lifestyle choices make her the go-to writer for readers seeking to stay ahead of the style curve.

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