Exclusively through the Indian industry leader in multi-brand beauty, Nykaa, the skincare and cosmetics brand Florence by Mills has debuted. You may now find this brand on several e-commerce platforms, including Nykaa’s shopping app, and in certain physical stores.

Actress Millie Bobby Brown’s Florence by Mills aims to appeal to members of Generation Z, as stated on the brand’s Facebook page. Florence by Mills will be able to take use of Nykaa’s extensive omnichannel distribution network thanks to the brand’s launch with the online retailer.

India Retailing said that Anchit Nayar, executive director of Nykaa Beauty, expressed her excitement about the exclusive debut of Florence by Mills on Nykaa, which would allow Brown’s goal of cheap, clean beauty to reach more customers. “We are confident that this partnership will deeply connect with our Gen Z audience, encouraging them to embrace their uniqueness and reimagine notions of beauty.”

Florence by Mills offers a variety of skincare products, including detangling sprays, face washes, moisturizers, acne treatments that exfoliate, and a scent. The website for Nykaa states that a number of products, including liquid lipstick, lip gloss, lip liner, face mist, and eyebrow pencils, are part of the company’s first roll out.

While talking about the label, Brown stated, “I wanted to create something for me and my generation, a brand that reflects us and our self-expression while being good for you, simple to use, and suitable for changing, transitional skin.” Thus, the label was born. “Everyone can find and create their own beauty philosophy with Florence by Mills’s clean, accessible, and user-friendly beauty essentials.”