L’Oréal, owner of the high-end cosmetics and fragrances brand, made the announcement on Instagram with the release of fresh marketing photos

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According to Françoise Lehmann, International President of Lancôme, both women were selected because they “founded their success on a referential that differs from that of the previous generation.”

“And that is a significant change.”

Model-turned-actress Hoyeon rose to prominence in the Western world thanks to her role in the Netflix drama series Squid Game.

The famous person has walked the runway for Adidas, Chanel, and Louis Vuitton, among others.

Every lady is stunning on the inside. She has the ability to do this, Jung remarked.

It can be gentle at times and powerful at others.

“Lancôme’s mission is to help every woman realise her full, radiant potential.

“Being a part of this story makes me feel like I am giving something back.”


Known as the “queen of French pop,” Aya Coco Danioko is a singer better known by her stage name, Aya Nakamura.

Her songs have been heard six billion times online, and in 2022 she was the most streamed French artist in the world.

An “internationally renowned vocalist and a style icon in her own right,” Aya has changed the musical scene in France and beyond, as stated by Lancôme.

The company has also produced a documentary with the singer on YouTube, which follows her as she travels to Paris to perform at the prestigious Accor Arena.

The premiere of the film has been set for the warmer months.

This announcement follows Lancôme’s appointment of UK-based Gen Z influencer Emma Chamberlain as Global Brand Ambassador.

Aya Nakamura – Lancôme

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