Ipsy teams up with Patrick Starrr for exclusive icon box
Ipsy teams up with Patrick Starrr: The revelation that beauty artist and brand founder Patrick Starrr will curate the highly anticipated May Icon Box made ripples on Tuesday. Ipsy, the renowned beauty subscription service, is working with Starrr.
The Icon Box is a highly coveted quarterly upgrade that is hand-picked by famous people and beauty businesses for subscribers of Glam Bag and BoxyCharm by Ipsy. Alicia Keys, Anastasia Beverly Hills, Patrick Ta, and Khloé Kardashian are among the illustrious people who have served as curators in the past. Eight premium items, with a combined value of up to $350, are available in each limited-edition set for the tempting price of $60.
Patrick Starrr’s curated Icon Box, with products from Fenty Skin, Benefit Cosmetics, Kosas, and Starrr’s own label, One/Size, is set to launch on May 1st. Out of the eight specially selected items, five will be chosen by Starrr himself, and three will be available for members to choose from a bespoke collection put together by Ipsy’s expert team utilizing their own artificial intelligence technology.
Kristy Westrup, chief merchandiser at Ipsy, spoke highly of Patrick Starrr, praising his exceptional originality and dedication to being himself, and expressing her excitement about working with him. “Patrick’s spectacular creativity and commitment to individuality made him the obvious choice as our new Icon Box curator,” he stated. “Patrick is beloved by the Ipsy community, and his outlook on beauty perfectly aligns with our brand mission to inspire everyone to embrace their unique beauty.”
A pioneer in the cosmetics industry, Starrr opened talked about his enthusiasm for makeup and how he came to embrace it. “Growing up, I was so intrigued with the idea of transformation, but I thought I wasn’t allowed to wear makeup,” Starrr said. My cause is the invisible and unheard, and I am fighting for both of us. It’s all about finding your own unique identity.
After giving some thought to the companies included in his Icon Box, Starrr stressed the importance of their participation. Their willingness to accompany us on this adventure says a lot. As a group, we’re doing something very extraordinary by encouraging diversity, bringing attention to important issues, and praising uniqueness.
Everyone in the beauty industry is getting very excited about Patrick Starrr’s May Icon Box since it will be the first of its kind and will promote diversity, empowerment, and self-expression through cosmetics while also providing an unforgettable beauty experience.